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Kettio vs Swayable

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Kettio

7.3#4 in ad creative testing toolsFrom $29.99 a month
Free planWebAPI
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What both publish

FactKettioSwayable
MethodAI respondents modeled on the selected buyer evaluate each ad independently and combine responses into a directional ranking.Swayable uses randomized controlled trials with test and control groups to measure whether creative causes changes in consumer attitudes.

Kettio plans

  • FreeFree
  • Starter$29.99 a month
  • Professional$139 a month
  • Growth PartnerPriced on request

Swayable plans

  • BasicPriced on request
  • EnterprisePriced on request
  • ProPriced on request

Pick Kettio if…

Kettio suits agencies and DTC teams producing 50 or more creatives a month who want a blind back-test of past creative rankings. It may also suit teams seeking directional feedback on ads before relying on live media results.

Pick Swayable if…

It suits brands, agencies, foundations, and political campaigns that need controlled advertising measurement. It is also relevant to teams testing many creative formats and custom audience measures.

Charts they share