Ipsos Creative|Spark AI
Ipsos Creative|Spark AI helps advertisers and agencies evaluate creative at scale and predict its potential to attract attention and influence brand outcomes.
What Ipsos Creative|Spark AI is
Ipsos Creative|Spark AI helps advertisers and agencies evaluate creative at scale and predict its potential to attract attention and influence brand outcomes. It accepts linear video, social newsfeed video, skippable pre-roll, short-form video, and static creative for digital, out-of-home, and print. Its predictions combine analytical AI computer vision with generative AI features trained on Ipsos Creative|Spark sales-validated metrics. Reported outcomes include creative effect, brand attention, equity effect, and behaviour change. Video diagnostics can include predicted eye-tracking heatmaps and peak emotional moments. Action-based reporting and delivery to Ipsos.Digital can be available in as little as 15 minutes, and users receive an email when the online dashboard is ready. Access is offered as self-service through Ipsos.Digital or as a full-service option from Creative Excellence teams. The product is web-based, with advanced creative reporting and automated experiment types; listed ad platforms are TikTok, Instagram, Facebook, and YouTube. Ipsos was founded in 1975 and is headquartered in Paris, France.
Good
- Supports video, static, out-of-home, and print creative
- Reports brand attention and behaviour change predictions
- Video diagnostics include predicted eye-tracking heatmaps
- Self-service and full-service access options
Watch out
- No billing period or included limits are stated
- Dashboard availability is signaled by email
Who it suits
It suits advertisers and agencies assessing high volumes of creative assets across video, static, out-of-home, and print formats. Teams can choose self-service access or a full-service option from Ipsos Creative Excellence teams.
Verdict
Creative|Spark AI combines creative predictions, reporting, and video diagnostics across a broad set of formats.
Plans and prices
From Ipsos Creative|Spark AI's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Creative|Spark AI | Priced on request | Price is shown as “From $470”; no billing period or included limits stated · From $470 |
The facts
Each one read from Ipsos Creative|Spark AI's own pages, with the date it was checked.
Where it runs
- AI platform
- The launch announcement says Creative|Spark AI is powered by Ipsos Facto, described there as Ipsos’ secure generative AI platform.checked 8 Oct 2026
The company
- Company founding
- Ipsos was founded in Paris, France, in 1975.checked 8 Oct 2026
- Founded
- 1975checked 28 Sep 2026
- Headquarters
- Paris, Francechecked 28 Sep 2026
What it does
- Creative diagnostics
- For video creatives, it provides Creative Best Practice features, including predicted eye-tracking heatmaps and peak emotional moments.checked 8 Oct 2026
- Creative formats
- The product supports linear video, social newsfeed video, skippable pre-roll video, short-form video, and static digital, out-of-home, and print creative.checked 8 Oct 2026
- Dashboard delivery
- Users receive an email when the online dashboard containing delivered predictions and features is available.checked 8 Oct 2026
- Intended users
- Ipsos describes the solution as designed for advertisers seeking to assess high volumes of digital assets quickly and affordably.checked 8 Oct 2026
- Prediction method
- It combines analytical AI computer vision and generative AI features trained on Ipsos Creative|Spark sales-validated metrics.checked 8 Oct 2026
- Purpose
- Creative|Spark AI helps advertisers and agencies evaluate creative at scale and predict its potential to capture attention and influence brand effects.checked 8 Oct 2026
- Reported outcomes
- Predictions include creative effect, brand attention, equity effect, and behaviour change.checked 8 Oct 2026
- Self-service and full-service
- Ipsos describes access through self-service on Ipsos.Digital or full service from its Creative Excellence teams.checked 8 Oct 2026
- Training data
- The launch announcement says the prediction model draws on five years of Ipsos’ validated creative database and 18,000 human response cases.checked 8 Oct 2026
- Turnaround
- Action-based reporting and delivery to Ipsos.Digital are available in as little as 15 minutes.checked 8 Oct 2026
