Zappi
Zappi is a web-based consumer insights platform for research on products, advertising, and brand health.
What Zappi is
Zappi is a web-based consumer insights platform for research on products, advertising, and brand health. Its Innovation System gathers ongoing consumer feedback through product development, from screening ideas to testing concepts. Zappi says product concept feedback can arrive in under four hours. For early prioritization, the Synthetic Pre-Screener can assess up to 300 ideas in one run, with results stated as taking 15 to 45 minutes. AI Quick Reports combine qualitative and quantitative findings into a diagnosis and summary. Advertising research covers TV ads, storyboards, early campaign ideas, and digital ads. Its Brand Health KPI Tracker is available in beta. The platform includes logic branching, custom branding, response analytics, and a respondent panel. Premium is described for large-scale use across a brand; Enterprise is intended for global-scale work across categories or markets. Both plans include unlimited users, access to Zappi’s solutions portfolio, custom branded domains, and automated advanced and AI-powered reporting with advanced analytics. Enterprise adds unlimited teamspaces and global and local support. Pricing is on request; there is no free plan or free trial.
Good
- Research spans product, advertising, and brand health.
- Pre-screener handles up to 300 ideas per run.
- AI Quick Reports combine qualitative and quantitative insights.
- Custom branding and response analytics are included.
Watch out
- Web platform only.
- No free plan or free trial.
- Pricing is available on request.
- Standard support excludes training and one-to-one help unless specified.
Who it suits
Zappi may suit research teams seeking ongoing consumer feedback for product development, advertising, or brand health. Its Premium and Enterprise descriptions address brand-scale and global-scale use, respectively.
Verdict
Zappi combines several consumer research workflows with reporting and analysis features. Teams should clarify pricing and support needs, particularly if they require training or one-to-one assistance.
Plans and prices
From Zappi's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Premium | Priced on request | Unlimited users · Full access to innovation, advertising and brand solutions · Custom branded domain · AI reporting and analytics · Local support |
| Enterprise | Priced on request | Unlimited users globally · Full access to innovation, advertising and market solutions · Unlimited teamspaces · AI reporting and analytics · Global and local support |
The facts
Each one read from Zappi's own pages, with the date it was checked.
What it does
- Advertising research
- Zappi offers advertising research covering TV ads, storyboards, early campaign ideas and digital ads.checked 9 Oct 2026
- AI analysis
- AI Quick Reports combine qualitative and quantitative insights to generate a diagnosis and summary of research results.checked 9 Oct 2026
- Brand tracking
- Zappi says its Brand Health KPI Tracker is available in beta.checked 9 Oct 2026
- Custom branding
- Yeschecked 20 Sep 2026
- Integration
- Zappi describes a partnership with Woxi that feeds innovation research measures into Woxi for sales forecasting.checked 9 Oct 2026
- Intended users
- Zappi describes Premium for large-scale use across a brand and Enterprise for global-scale use across categories or markets.checked 9 Oct 2026
- Logic branching
- Yeschecked 20 Sep 2026
- Research turnaround
- Zappi says product concept feedback can arrive in under four hours.checked 9 Oct 2026
- Research workflow
- Its Innovation System supports continuous consumer feedback across product development, from screening ideas to testing concepts.checked 9 Oct 2026
- Respondent panel
- Yeschecked 20 Sep 2026
- Response analytics
- Yeschecked 20 Sep 2026
- Security compliance
- Zappi’s Trust Portal lists ISO/IEC 27001 under compliance.checked 9 Oct 2026
- Support
- Zappi offers optional professional services including project consultancy and strategic consultancy.checked 9 Oct 2026
- Support limit
- Zappi’s standard technical support covers minor bug fixes and login or access problems; it excludes training and one-to-one help unless specified in a statement of work.checked 9 Oct 2026
- Synthetic pre-screening
- The Synthetic Pre-Screener can prioritize up to 300 ideas in one run, with results stated as taking 15 to 45 minutes.checked 9 Oct 2026
- What it does
- Zappi is an agile consumer insights platform for research on products, advertising and brand health.checked 9 Oct 2026
The company
- Company founded
- Zappi says it got its start in 2012.checked 9 Oct 2026
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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