Qualtrics
7.3#1 in brand tracking softwareFrom $420 a monthFree planAPI
VisitQualtrics vs Zappi
What both publish
| Fact | Qualtrics | Zappi |
|---|---|---|
| Custom branding | Yes | Yes |
| Founded | 2002 | 2012 |
| Free plan | Yes | No |
| Headquarters | Provo, Utah and Seattle, Washington, USA | London, United Kingdom |
| Logic branching | Yes | Yes |
| Respondent panel | Yes | Yes |
| Response analytics | Yes | Yes |
Qualtrics plans
- Qualtrics Surveys FreeFree
- Strategic Research$420 a month
- Strategic Research CustomPriced on request
Zappi plans
- PremiumPriced on request
- EnterprisePriced on request
Pick Qualtrics if…
Individuals starting structured survey research; Teams needing shared surveys and larger response volumes; Organizations running sensitive research programs
Pick Zappi if…
Zappi may suit research teams seeking ongoing consumer feedback for product development, advertising, or brand health. Its Premium and Enterprise descriptions address brand-scale and global-scale use, respectively.