System1 Test Your Ad
System1 Test Your Ad is a web-based service for measuring consumers’ emotional responses to advertising.
What System1 Test Your Ad is
System1 Test Your Ad is a web-based service for measuring consumers’ emotional responses to advertising. It helps teams predict, understand, and improve advertising effectiveness across TV, social, outdoor, audio, print, digital, radio, podcasts, and other listed channels. Test Your Ad Pro and Pro+ accept creative such as scripts, storyboards, animatics, and finished films. Test Your Ad Screen can screen up to 100 finished long-form assets at once, returning directional results in minutes for eligible US and UK TV, TVC, BVOD, and YouTube creative. Reports include Star Rating for long-term market-share growth, Spike Rating for short-term sales potential, and Fluency Rating for brand attribution. Consumers choose one of seven basic emotions or neutral, rather than having facial expressions interpreted by an algorithm. Reports arrive from 24 hours and can be viewed in a desktop- and mobile-friendly workspace or exported as PPT, PDF, or CSV. Competitive Edge adds daily US and UK TV campaign updates across 108 categories.
Good
- Supports TV, social, outdoor, audio, and print creative
- Screens up to 100 finished assets at once
- Reports include three defined performance ratings
- Exports reports as PPT, PDF, or CSV
- Offers a 14-day trial without a free plan
Watch out
- Pricing is available only on request
- Competitive Edge covers US and UK markets
- Competitive Edge currently spans 108 categories
- Reports are delivered from 24 hours
Who it suits
It suits advertising teams evaluating creative across multiple formats and channels. The web service is also relevant to users needing automated testing, advanced reporting, and competitive campaign tracking.
Verdict
System1 Test Your Ad combines emotional-response measurement, broad creative inputs, and several reporting formats in a web service. Its paid, quote-based model and market coverage limits should be considered before choosing it.
Plans and prices
From System1 Test Your Ad's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Test Your Ad Competitive Edge | Priced on request | Customized subscription package based on category coverage · US and UK markets · 108 categories |
The facts
Each one read from System1 Test Your Ad's own pages, with the date it was checked.
What it does
- Ad formats
- Test Your Ad Pro and Pro+ support TV, social, outdoor, audio and print creative.checked 8 Oct 2026
- Competitive Edge
- Competitive Edge updates daily with new US and UK TV campaigns, with predictive performance reports available 24 to 48 hours after airing.checked 8 Oct 2026
- Competitive Edge limits
- Competitive Edge is currently offered in the US and UK across 108 categories; System1 invites inquiries about additional market and category coverage.checked 8 Oct 2026
- Integrations
- The product page says Test Your Ad Social was researched and validated with TikTok and describes consistent emotional measurement across TV, OOH and social.checked 8 Oct 2026
- Methodology
- The methodology asks consumers to select one of seven basic emotions or neutral rather than using an algorithm to interpret facial expressions.checked 8 Oct 2026
- Metrics
- Reports include Star Rating for long-term market-share growth, Spike Rating for short-term sales potential and Fluency Rating for brand attribution.checked 8 Oct 2026
- Pricing
- System1 asks customers to contact it about pricing; the Competitive Edge page says subscription packages are customized by categories of interest.checked 8 Oct 2026
- Purpose
- Test Your Ad measures consumers’ emotional responses to predict, understand and improve advertising effectiveness.checked 8 Oct 2026
- Report delivery
- Test Your Ad reports are delivered from 24 hours, and results can be viewed in a desktop- and mobile-friendly workspace or exported as PPT, PDF or CSV.checked 8 Oct 2026
- Screening
- Test Your Ad Screen can screen up to 100 finished long-form assets at a time and returns directional results in minutes.checked 8 Oct 2026
- Screening availability
- Test Your Ad Screen is available in the US and UK for finished TV, TVC, BVOD and YouTube creative.checked 8 Oct 2026
- Support
- System1 offers a demo with an expert to discuss use cases and provide a hands-on platform demonstration.checked 8 Oct 2026
The company
- Founded
- 2006checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Money
- Trial
- New Competitive Edge users get a two-week free trial to view competitor ads and effectiveness metrics.checked 8 Oct 2026
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