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Pencil vs System1 Test Your Ad

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Pencil

7.2#1 in video advertising softwareFrom $11 a month
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What both publish

FactPencilSystem1 Test Your Ad
Founded20182006
HeadquartersLondon, England, United KingdomLondon, United Kingdom

Pencil plans

  • Core$11 a month
  • Basic — 50 generations annual$11 a month
  • Basic — 50 generations$14 a month
  • Basic — 100 generations annual$19 a month
  • Basic — 100 generations$24 a month
  • Basic — 250 generations annual$44 a month

System1 Test Your Ad plans

  • Test Your Ad Competitive EdgePriced on request

Pick Pencil if…

Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.

Pick System1 Test Your Ad if…

It suits advertising teams evaluating creative across multiple formats and channels. The web service is also relevant to users needing automated testing, advanced reporting, and competitive campaign tracking.

Charts they share