Dor
Dor combines a battery-powered thermal counter with software analytics for retailers.
What Dor is
Dor combines a battery-powered thermal counter with software analytics for retailers. Its dashboard organizes foot traffic, conversion rates, and revenue by store and date range, with comparisons across locations and periods. The Retail Intelligence layer provides AI insight summaries and recommended next actions using connected information such as POS, ERP, staffing, weather, and events. The indoor sensor uses peel-and-stick mounting, works without the store network, and is designed for standard doorways up to 8 feet wide and 12 feet tall. Dor describes its thermal counts as anonymous and GDPR compliant. Retailers can view or download cloud data, connect BI tools through an API, and manage unlimited users with role-based access. Data can arrive through integrations, API keys, secure CSV/SFTP uploads, or custom pipelines. Listed POS partners include Lightspeed, Shopify, Square, Heartland, and RICS; Toast is coming soon. Annual billing is $135/month or monthly billing is $150/month, plus a $300 one-time hardware cost.
Good
- Tracks traffic, conversion, and revenue
- AI summaries and recommended actions
- Self-installed sensor without store network
- Anonymous thermal counting
- Unlimited users with role-based access
Watch out
- Annual plan requires a $300 hardware cost
- Monthly plan costs $150 per month
- Thermal counts lack age and gender data
- Sensor is designed for indoor doorways
Who it suits
Dor suits retailers that need store-level foot-traffic, conversion, and revenue analysis. It supports teams connecting POS and other operational data across locations.
Verdict
Dor links in-store counting hardware with retail analytics and multiple data connections. Its plans include web and mobile access, hourly updates, exports, API support, and customer assistance, with hardware billed separately.
Plans and prices
From Dor's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Annual | $135 a month | Unlimited user seats · Web/mobile access · 1-click POS integration · Hourly dashboard updates · Dedicated CSM · In-app chat · API and data export · $300 one-time hardware cost · $135/month · Annual Save 10% |
| Monthly | $150 a month | Unlimited user seats · Web/mobile access · 1-click POS integration · Hourly dashboard updates · Dedicated CSM · In-app chat · API and data export · $300 one-time hardware cost · $150/month |
The facts
Each one read from Dor's own pages, with the date it was checked.
What it does
- Analytics
- The dashboard tracks foot traffic, conversion rates and revenue by store and date range, and supports comparisons across stores and dates.checked 7 Oct 2026
- Counting limits
- Dor says anonymous thermal counts do not provide demographic data such as shoppers’ age groups or genders.checked 7 Oct 2026
- Data access
- Users can view and download cloud-based data, use API support for BI tools, and manage unlimited users with role-based access.checked 7 Oct 2026
- Data connections
- Dor says it can connect data through direct integrations, API keys, secure CSV/SFTP uploads or custom pipelines.checked 7 Oct 2026
- Doorway limits
- The pricing FAQ says the sensor is designed for indoor standard doorways and may be top-mounted on door frames up to 8 ft wide and 12 ft tall.checked 7 Oct 2026
- Integrations
- Dor lists Lightspeed, Shopify, Square, Heartland and RICS among its POS partners, with Toast marked coming soon.checked 7 Oct 2026
- Intended users
- Dor describes its solution as helping retailers understand foot traffic and make decisions about conversion, staffing and marketing.checked 7 Oct 2026
- Privacy
- Dor says its thermal sensors protect customer privacy; its people-counting page describes the data as anonymous and says the sensor is GDPR compliant.checked 7 Oct 2026
- Product
- Dor combines a battery-powered thermal foot-traffic counter with software analytics for retailers.checked 7 Oct 2026
- Retail intelligence
- Dor says its Retail Intelligence layer provides AI insight summaries and recommended next actions using sources such as POS, ERP, staffing, weather and events.checked 7 Oct 2026
- Sensor setup
- The battery-operated sensor is self-installed with peel-and-stick mounting and does not rely on the in-store network.checked 7 Oct 2026
- Support
- Dor lists phone, email and chat support, proactive remote hardware issue resolution, and a dedicated customer success manager.checked 7 Oct 2026
The company
- Founded
- 2015checked 28 Sep 2026
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
Money
- Free trial
- The pricing FAQ says Dor does not offer a free trial and offers a 30-day money-back guarantee instead.checked 7 Oct 2026
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