Odoo CRM

Odoo CRM is a sales tool in Odoo’s suite of business apps, built to track opportunities, coordinate follow-ups, and forecast sales. It suits teams that want CRM alongside other business functions and need a free entry point for one app. Its strongest case is a connected workflow across Odoo; the one-app free plan is less useful to teams that need the full suite.

Overview

The CRM centers on a sales pipeline, from capturing leads through tracking opportunities and forecasting outcomes. Its Kanban board makes deal stages visible and lets users move opportunities by dragging them between columns. Predictive lead scoring estimates the chance of success using criteria including past performance, which can help teams prioritize prospects rather than treating every lead alike.

Odoo positions CRM within a broader suite that includes ecommerce, accounting, inventory, point of sale, and project management. That breadth is valuable when a business wants to bring several operations into one ecosystem. For a CRM-only buyer, however, the suite matters less, and the free plan’s restriction to one app means the appeal can narrow quickly.

Key features

• Lead capture and workflow automation: Leads can enter from email, VoIP calls, social media reactions, website visitors, event attendees, and support tickets. Odoo can automate lead creation, team assignment, and scheduled activities, helping teams manage inbound prospects and routine follow-up without manually routing every record.
• Pipeline and scoring: The Kanban pipeline provides a clear view of opportunities by stage, while predictive scoring uses past performance among its criteria to estimate success. These tools support prioritization and forecasting, though the scoring estimate is a guide rather than a guarantee of a deal’s outcome.
• Communications and calendar: Integrated channels include email, live chat, SMS, and VoIP. Odoo Calendar can synchronize with Google Calendar and Outlook, and CRM opportunity records can be used to create meetings. This is useful for teams coordinating customer conversations and sales appointments in the same workflow.
• Outlook add-in: The plugin works with desktop and web Outlook and can create an opportunity from an email panel. That makes it a practical bridge for sellers who handle much of their customer correspondence in Outlook.
• Analysis and reporting: Opportunity and lead analysis, cohort analysis, dashboards, and sales KPI reporting give managers several ways to inspect pipeline activity and results. The range is a stronger fit for teams that need regular sales visibility than for users seeking only a basic contact register.
• Security and privacy: Odoo says Cloud customer data is encrypted in transit with HTTPS and at rest with AES-256, and participates in the CSA STAR Program at Level 1. Odoo SA and its subsidiaries state that they are GDPR compliant; Odoo Cloud acts as a data processor for hosted customer databases.

Pricing

Odoo uses a freemium model. One App Free costs nothing and includes one app for unlimited users on Odoo Online. It is a meaningful way for a team to start using one part of Odoo without a per-user bill, but the one-app cap rules it out as a free route to the entire business suite.

Standard costs $24.90 a month billed Yearly; the pricing page also shows US$ 31.10 / user / month. It includes all apps on Odoo Online, with unlimited support, hosting, and maintenance. This is the relevant step up for teams that want the wider app suite without deployment choices beyond Odoo Online.

Custom costs $49 a month billed Yearly; the pricing page also shows US$ 61.00 / user / month. It includes all apps, Odoo Online, Odoo.sh or on-premise deployment, Studio, Agentic AI, multi-company support, and external API access. It suits organizations that need those deployment or integration options; Odoo.sh hosting costs extra.

All plans include unlimited email support Monday to Friday, 24/5, in English, French, Spanish, or Dutch. Plan fees exclude Odoo.sh hosting for custom developments, implementation services, in-app purchase credits, and maintenance of custom code. Standard and Custom are billed yearly, so their monthly figures are not month-to-month terms.

Platforms

Odoo offers web access, Android and iOS mobile apps, downloads for Windows, Ubuntu/Debian, and RPM, plus self-hosting options. API access is included with the Custom plan, not a stated capability of every plan. That deployment range gives businesses more choice than a web-only service, although self-hosted and custom setups may bring additional hosting or implementation costs.

Who it's for

Odoo CRM is a strong fit for businesses that want pipeline tracking, lead scoring, follow-up automation, and sales reporting as part of a wider set of business apps. Teams that will use multiple Odoo functions can get more from its integrated-suite approach than teams shopping for a standalone CRM. The free plan works for trying or operating one app with unlimited users; organizations needing all apps, external API access, or deployment flexibility should consider the paid tiers.

Pros and cons

• Pro — broad lead intake: Leads can originate from email, calls, social reactions, website visitors, events, and support tickets, covering several common entry points.
• Pro — useful sales workflow in one place: Pipeline stages, predictive scoring, scheduled activities, communication channels, calendar connections, and reporting support more than basic contact storage.
• Pro — flexible deployment: Web and mobile apps sit alongside desktop downloads and self-hosting options, while Custom adds external API access.
• Con — free access is limited to one app: The unlimited-user allowance does not remove the app cap, so it cannot serve as a free plan for the entire Odoo suite.
• Con — paid plans are annual: Standard and Custom show monthly prices but are billed yearly, which is a significant commitment for teams that only need a short-term CRM.
• Con — some costs sit outside plan fees: Odoo.sh hosting for custom developments, implementation, in-app purchase credits, and custom-code maintenance are excluded; Custom’s Odoo.sh hosting also costs extra.

Alternatives

For a free, self-hosted and open-source ERP option, consider webERP: its plan is free under GNU General Public License v2, with API, Linux, macOS, web, and Windows support. Choose it when a free self-hosted ERP is the priority rather than Odoo’s wider CRM workflow and app-suite path.

Trimble Viewpoint Vista is an alternative with cloud-hosted and on-premises deployments and pricing by contacting sales. Global Shop Solutions ERP uses tailored pricing with an upfront and ongoing quarterly cost. TimeSuite is another paid option. Epicor Kinetic offers platform-core, cloud-package, concurrent-user-license, and industry-bundle choices, with price not listed. JOBPOWER is a paid alternative from a maker that says it has worked with contractors since 1985. These are alternatives to compare when their named deployment, pricing structure, or contractor focus fits the buying brief better.

For inventory-focused needs, Katana offers a permanent free tier at no cost, with 30 SKUs, unlimited users, integrations, and inventory locations. abas ERP is a paid option whose implementation costs vary with users, process complexity, data migration, functions, and adjustments.

Browse CRM Software for more CRM options, or compare related categories including Sales Force Automation Software, Insurance CRM Software, Professional Services CRM Software, and Cost Accounting Software.

Verdict

Choose Odoo CRM if your team wants a structured pipeline, lead prioritization, and sales automation within a broader business-app suite. Its one-app free plan is an unusually open starting point for unlimited users, while Standard and Custom unlock the broader suite and, at the higher tier, API and deployment options. Look elsewhere if you need all apps without a yearly paid commitment or want to avoid the extra costs that can come with custom implementation and hosting.