Dealfront

Dealfront combines website visitor identification with sales prospecting, data enrichment, and company insights. It suits sales and marketing teams that need those capabilities in one platform, though its annual plans and setup fee make the total commitment important to weigh.

Overview

Its Web Visitors product identifies and tracks B2B companies visiting a website. The wider platform adds Target for prospecting, Datacare for data cleansing and enrichment, and Connect for account insights such as company profiles, news, sales triggers, and financials. That breadth is useful when teams want to connect visitor activity with account research and prospecting rather than buy only a visitor-identification tool.

Dealfront also offers direct-dial and intent data. Two-way CRM integration is included across its three sales intelligence packages, with support for Pipedrive, Salesforce, Microsoft Dynamics 365, HubSpot, and Zoho; Zapier is suggested for other CRMs. Its Slack integration can send identified companies to public or private channels and deliver custom-feed notifications.

Key features

Visitor identification and sales intelligence

Web Visitors focuses on identifying B2B website visitors, while Target adds advanced search filters and AI-based targeting in Pro and Premium. Datacare's cleansing and enrichment are also reserved for those higher tiers, so Basic buyers should not expect the full prospecting and data-maintenance toolkit. Connect adds account profiles with news, sales triggers, and financials, giving teams context for prioritizing target accounts.

Integrations, security, and support

The two-way CRM connection across all three packages is a practical strength for teams that need information to move between Dealfront and an existing sales system. A Chrome browser extension is included in the sales intelligence packages. Dealfront states that it is GDPR-compliant and ISO 27001 and ISO 27701 certified, with hosting in Europe. Basic support is by email and chat; Pro and Premium add phone support.

Pricing

Sales intelligence pricing starts at €2,388 per year for Basic, €11,988 per year for Pro, and €35,988 per year for Premium. Each price is shown as starting at, and the listed seat and credit allocations frame what each tier buys:

• Basic: €€2,388 a year, with 3 seats and 2,500 annual credits. Aimed at growing sales and marketing operations, it includes two-way CRM integration and email and chat support. The listed €799 one-time setup and training fee applies, and Basic omits the stated Pro and Premium features for advanced Target search and AI-based targeting, plus Datacare cleansing and enrichment.
• Pro: €€11,988 a year, with 3 seats and 15,000 annual credits. For established teams, it adds advanced Target capabilities and Datacare, along with phone support. The mandatory €799 one-time setup and training fee also applies.
• Premium: €€35,988 a year, with 10 seats and 50,000 annual credits. It is positioned for global teams operating in Europe and beyond, and includes the Pro-level Target and Datacare features and phone support. No setup fee is stated for this tier.

For visitor identification alone, Web Visitors Free is free forever, with unlimited users, seven days of data, and a maximum of 100 identified companies monthly. It is a useful way to start with limited visitor history and volume, but the cap makes it a poor fit for teams that need a larger monthly view. Web Visitors Paid costs €€99 a month, billed annually, and provides unlimited users and unlimited visits data storage; pricing is based on companies identified. The annual billing term matters for teams comparing it with a month-to-month service.

Platforms

Dealfront is available on the web and as an extension. The sales intelligence pricing document includes a Chrome browser extension, while the web platform supports the broader workflow.

Who it's for

Dealfront is best suited to sales and marketing teams that can use visitor identification alongside account insights, prospecting, and enrichment. Basic fits growing operations that need the core platform and can work within three seats and 2,500 annual credits. Pro is more appropriate for established teams that need AI-based targeting and data cleansing; Premium's larger seat and credit allowances suit global teams. Teams seeking only visitor identification can begin with Free, but should consider Paid when the 100-company monthly limit or seven-day history is too restrictive.

Pros and cons

• Pros: Visitor identification, prospecting, enrichment, and company insights sit within one offering, which can reduce the need to connect separate tools for those jobs.
• Pros: Two-way CRM integration comes with all three sales intelligence packages, and the named integrations cover several widely used CRM systems.
• Pros: The free visitor plan has unlimited users and costs nothing indefinitely, making it a low-commitment starting point for small identification volumes.
• Cons: The sales intelligence plans start at substantial annual prices, and Basic and Pro also carry a €799 one-time setup and training fee.
• Cons: Basic's 2,500 annual credits and three seats are modest beside Pro and Premium, while advanced targeting and Datacare are limited to the more expensive tiers.
• Cons: The free visitor plan is capped at 100 identified companies per month and retains only seven days of data, limiting its usefulness as volume or history needs grow.

Alternatives

For a free visitor-identification option, Leadfeeder is worth comparing: its Lite plan is free forever, with unlimited users, seven days of visitor history, and up to 100 identified companies monthly, matching the scale of Dealfront's free visitor tier. Teams prioritizing a broader prospecting tool can compare Apollo, whose free plan includes 900 credits per seat per year, two sequences, API access, and one intent topic. Lead411, Regie.ai, Salesmotion, LeadIQ, Vainu, and Introhive are also options to compare.

Browse our lists for Sales Intelligence Software, Ideal Customer Profile Software, AI Lead Generation Software, Lead Qualification Software, Sales Prospecting Software, and B2B Contact Data Providers.

Verdict

Dealfront is a strong fit for teams that want visitor identification tied to prospecting, enrichment, account insights, and CRM workflows. Its key advantage is the breadth of that combined toolkit; its main drawback is the cost and commitment, especially when setup fees, annual billing, seats, and credits are considered. Choose it when those connected capabilities justify the plan; look elsewhere if your needs are limited to visitor identification or a lower-cost prospecting option.