Best Pop-Up Builder Software in 2026
Updated
In short: Promolayer is ranked #1 of 29 as of 4 October 2026, ahead of ConvertFlow and OptiMonk. The best-ranked option with a free plan is ConvertFlow. The lowest first paid tier on this page is Common Ninja Form Builder at $2/mo.
Deciding how to present an on-site offer or collect a visitor’s details starts with the campaign you want to run. Pop-up builders can be compared on campaign formats, lead capture forms, and trigger types, as well as audience targeting and geo-targeting. A/B testing and custom CSS offer further points to weigh, while free plans and paid-from pricing help you assess cost. The ranked entries begin with ConvertFlow, Promolayer, and OptiMonk, followed by Picreel and Claspo. Think about who should see a campaign, what response you want, and how much control you need over its timing and presentation.
29 pop-up builder software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
29ranked
11free plans on this page
$2/molowest paid tier
4 Oct 2026last checked
#1 Promolayer Top pick · 7.0 Free plan · ¥2,083/mo
#2 ConvertFlow Runner-up · 6.9 Free plan · $2.08/mo
#3 OptiMonk Also great · 6.9 Free plan · $19/mo
- Free planFree trial Web
- Free plan
- Yes
- Paid from
- 20.83 /mo
- Campaign formats
- lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed
- Trigger types
- immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab return
- Audience targeting
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms¥2,083/mofirst paid tier About PromolayerVisit site - Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- 25 /mo
RecognisedDocumentedFree planPlatforms$2.08/mofirst paid tier About ConvertFlowVisit site - Free plan apiWeb
- Free plan
- Yes
- Paid from
- 19 /mo
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About OptiMonkVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms$2.71/mofirst paid tier About PopupsmartVisit site - Free plan Web
- Free plan
- Yes
- Campaign formats
- pop-ups, banners, modals, slide-ins, footer bars, top bars, inline widgets, full-page widgets, half-page widgets
- Trigger types
- mouse exit, page entry, inline placement, click on an element
- Audience targeting
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial extensionWeb
- Free plan
- Yes
- Campaign formats
- pop-ups, smart bars, click triggers, social proof, inline forms, scroll boxes, welcome mats, embeds, full-page takeovers
- Trigger types
- timed, exit intent, scroll depth, click, URL/page rules, referrer, device, page views, location, date, cookie, JavaScript
- Audience targeting
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About BDOW!Visit site - Free plan Web
- Free plan
- Yes
- Campaign formats
- modal, banner, slide-in, fullscreen, lightbox
- Trigger types
- page load, scroll depth, exit intent, time on page, click
- Audience targeting
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms$2/mofirst paid tier About Common Ninja Form BuilderVisit site - Free plan self-hostedWeb
- Free plan
- Yes
- Campaign formats
- Popup, floating action bar, toast notification, messenger, full-screen overlay, inline block, tab, sidebar, interstitial, ribbon, sticky, badge
- Trigger types
- Exit intent, scroll, time on page, inactivity, button or link click, after a specified number of seconds
- Audience targeting
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms$8.25/mofirst paid tier About Icegram EngageVisit site - Free plan self-hostedWeb
- Free plan
- Yes
- Campaign formats
- popups, overlays, slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, opt-in forms
- Trigger types
- click, time delay/auto open, form submission, exit intent, mouse leave, lost browser focus, back button, link click, mobile scroll, scroll, idle time
- Audience targeting
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms$4.95/mofirst paid tier About Popup MakerVisit site - Free plan extensionWeb
- Free plan
- Yes
- Paid from
- 19 /mo
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About GetsitecontrolVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free trial Web
- Free plan
- Yes
- Paid from
- 100 /mo
RecognisedDocumentedFree planPlatforms$100/mofirst paid tier About AdoricVisit site - self-hostedWeb
- Free plan
- Yes
- Campaign formats
- image popup, HTML popup, Facebook popup, subscription popup, PDF popup, contact form popup, countdown popup, iframe popup, video popup, registration popup, social popup, yes/no buttons popup
- Trigger types
- page load, CSS class, click, hover, inactivity, scroll, ad blocker, exit intent, EDD add-to-cart, WooCommerce add-to-cart
- Audience targeting
- Yes
RecognisedDocumentedFree planPlatforms$4.16/mofirst paid tier About Popup BuilderVisit site - Free trial Web
- Free plan
- No
- Paid from
- 7 /mo
- Campaign formats
- Pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, floating buttons
- Trigger types
- Exit intent, time on page, element click, page scroll, inactivity time, embedded/manual display
- Audience targeting
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms$7/mofirst paid tier About ConvertfulVisit site - Free trial Web
- Free plan
- No
- Paid from
- 39 /mo
- Audience targeting
- Yes
RecognisedDocumentedFree planPlatforms$39/mofirst paid tier About PersonizelyVisit site - api
- Free plan
- Yes
- Campaign formats
- pop-ups, slide-ins, embeds, widgets, after-post opt-ins, social sharing bars
- Trigger types
- time, scroll, click, exit intent, ad-block detection
- Audience targeting
- Yes
- A/B testing
- No
RecognisedDocumentedFree planPlatforms - Free trial Web
- Free plan
- No
- Paid from
- 29 /mo
- Campaign formats
- Website popups, spin-to-win wheels, landing pages, embed widgets, trade-show promotions, countdown bars
- Trigger types
- Exit intent, time spent on page, target page URLs
- Audience targeting
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About Wheel of PopupsVisit site -
- Free plan
- Yes
- Campaign formats
- popup
- Trigger types
- exit intent, time delay, scroll depth, click on CSS selector
- Audience targeting
- Yes
- A/B testing
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Paid from
- 39 /mo
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Paid from
- 9.99 /mo
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Campaign formats
- popup, modal
- Trigger types
- immediate, timed delay, scroll threshold, exit intent
- Audience targeting
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Paid from
- 25 /mo
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 14.92 /mo
- Campaign formats
- gamified pop-up, wheel-of-fortune, slot machine, scratch card, pull-out tab, notification popup
- Trigger types
- exit intent, pull-out tab, URL/link, page scroll, click, delay
- Audience targeting
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 49 /mo
- A/B testing
- Yes
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which pop-up builder software is ranked first on Everything Xiaomi?
Promolayer is ranked #1 of 29 with a score of 7.0. ConvertFlow is second and OptiMonk third.
How many of these have a free plan?
11 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Common Ninja Form Builder has the lowest first paid tier we found: $2/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.
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