Poptin
Poptin combines website popups and forms with built-in email marketing automation to help businesses capture leads and maintain customer relationships.
What Poptin is
Poptin combines website popups and forms with built-in email marketing automation to help businesses capture leads and maintain customer relationships. Its formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups, and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing, and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, on-click, page count, click count, and an automatic option. Campaigns can target page URLs, traffic source, location, operating system and browser, engagement, cookies, and Shopify customer or cart details. Email tools include campaigns, contact segmentation, autoresponders, and automated customer journeys. Poptin lists CRM integrations including HubSpot, Pipedrive, Salesforce, and Zoho CRM, as well as email and automation integrations such as Mailchimp, ActiveCampaign, Make, and Zapier. It provides an API and can be installed on listed website builders or added to any website with a script. The free plan allows 1,000 monthly visitors on one domain, plus 250 active contacts and 500 emails.
Good
- Free plan includes unlimited poptins.
- Offers more than 60 templates.
- Includes A/B testing and built-in analytics.
- Email automation includes autoresponders and customer journeys.
- Can be added to any website with a script.
Watch out
- Free plan is limited to 1,000 monthly visitors.
- Free plan allows one domain.
- Free plan allows 250 active contacts and 500 emails.
Who it suits
Poptin suits businesses that want to capture leads with website popups and forms, then follow up through email campaigns and automated journeys. Its targeting options include Shopify customer and cart details.
Verdict
Poptin combines customizable popup campaigns with email marketing automation and a free plan with stated usage limits. Paid plans start at $25/mo (annual), so compare the visitor, domain, and email allowances with your needs.
Plans and prices
From Poptin's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1,000 visitors / mo · 1 domain · Unlimited poptins · 250 active contacts · 500 emails · Free Forever |
| Free Forever | Free | 1,000 visitors/mo · 1 domain · unlimited poptins · chat & email support · $0 |
| Growth | $19 a month | 500 active contacts · unlimited emails · 5,000 visitors/mo · unlimited domains · campaigns · automations · usage based per month |
| Basic | $25 a year | 10,000 visitors/mo · 1 domain · unlimited poptins · unbranded · API · chat & email support · $25 x 12; $240 billed annually |
| Pro | $59 a year | 50,000 visitors/mo · 4 domains · unlimited poptins · unbranded · API · chat & email support · $59 x 12; $564 billed annually |
| Agency | $119 a year | 150,000 visitors/mo · unlimited domains · unlimited poptins · unbranded · API · premium support · $119 x 12; $1,140 billed annually |
| Enterprise | Priced on request | Custom visitor & usage limit · Extended security · Tailored solutions · Dedicated account manager · Migration services · Let's Talk Book a Demo |
The facts
Each one read from Poptin's own pages, with the date it was checked.
What it does
- A/B testing
- Users can create popup variants and compare visitor, conversion and click-through results.checked 15 Oct 2026
- Accessibility
- Poptin states that its designs support ADA accessibility standards.checked 15 Oct 2026
- Analytics
- Campaign reporting includes impressions, conversions and performance metrics.checked 15 Oct 2026
- API
- The public API manages poptins, contacts, conversions and email campaigns and is available on every plan.checked 15 Oct 2026
- API design
- Poptin documents REST endpoints, JSON request examples, webhooks and scoped API keys.checked 15 Oct 2026
- API security
- API keys are shown once, masked after creation, and can be regenerated or deleted.checked 15 Oct 2026
- Builder and testing
- Poptin offers a drag-and-drop editor, A/B testing, built-in analytics, and more than 60 templates.checked 5 Oct 2026
- Data hosting
- Poptin says its services are hosted in a certified data storage center in the United States.checked 5 Oct 2026
- Documentation
- The help center has setup, design, display-rule, integrations, campaigns, automations, billing and deliverability categories.checked 15 Oct 2026
- Email automation
- Automations provide triggers, delays, conditional branches, segmentation and re-engagement workflows.checked 15 Oct 2026
- Email campaigns
- The email module supports drag-and-drop campaign creation, scheduling, templates and HTML editing.checked 15 Oct 2026
- Email marketing
- The product includes email campaigns, contact segmentation, autoresponders, and automated customer journeys.checked 5 Oct 2026
- Exit intent
- Poptin provides exit-intent triggers for showing messages as visitors are about to leave.checked 15 Oct 2026
- Forms
- Forms support advanced fields for collecting detailed customer information.checked 15 Oct 2026
- Integration coverage
- Listed connections include HubSpot, Salesforce, Mailchimp, ActiveCampaign, Shopify, Wix, WordPress, Slack and many other CRM, email and site platforms.checked 15 Oct 2026
- Integrations
- Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections.checked 15 Oct 2026
- Legal entity
- The Israeli company register listing identifies the business as POPTIN LTD, company number 515584001, incorporated in 2017.checked 15 Oct 2026
- Limit: design controls
- Complaints mention limited design flexibility, missing alignment tools and difficulty customizing some gamified popups.checked 15 Oct 2026
- Limit: form embedding
- A G2 reviewer reported no way to embed a HubSpot form directly inside a popup.checked 15 Oct 2026
- Limit: pricing scale
- Some users say costs rise quickly when multiple sites or advanced features are needed.checked 15 Oct 2026
- Limit: responsive editing
- Some reviewers report mobile edits changing desktop layouts or causing overlapping elements.checked 15 Oct 2026
The company
- Company facts
- Crunchbase lists Poptin as a private Tel Aviv, Israel software company with 11–50 employees and founders Gal Dubinski and Tomer Aharon.checked 15 Oct 2026
- Company history
- Poptin says it was founded in 2017 and describes its team as remote, with 30+ members across 8 countries.checked 5 Oct 2026
- Founded
- 2017checked 28 Sep 2026
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