Promolayer
Promolayer is a no-code popup platform for ecommerce and marketing teams.
What Promolayer is
Promolayer is a no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Popup formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, alongside image popups, teasers, and in-page embeds. Triggers can respond to time elapsed, scrolling, inactivity, exit intent, browser back, mobile swipe-back, and other listed actions. Campaign targeting can use page, traffic source, visit frequency, and visitor behavior; geo-targeting, A/B testing, analytics, and lead capture forms are also listed. Integrations and installation options include Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks. Shopify and Wix installs come from their app stores, while other sites can use an embed tag. A free plan includes 1,000 monthly impressions and branding. The company was founded in 2017 and is headquartered in Tokyo.
Good
- Offers multiple popup formats and trigger types.
- Targeting can use visitor behavior and traffic source.
- Includes A/B testing and analytics.
- Supports Shopify, Wix, WordPress, and other integrations.
- Free plan includes 1,000 monthly impressions.
Watch out
- Free plan includes platform branding.
- Direct paid signups have no free trial.
- Shopify and Wix app versions are limited to one domain per install.
Who it suits
Promolayer suits ecommerce and marketing teams looking to collect leads or promote offers with targeted popups. It may also fit teams that want A/B testing and connections to the listed ecommerce and marketing tools.
Verdict
Promolayer provides varied popup formats, targeting, and integrations for marketing campaigns. Review the impression limits, branding, and domain rules for the version you plan to use.
Plans and prices
From Promolayer's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1,000 monthly impressions · unlimited domains, pageviews and popups · Promolayer branding · $0/month |
| Basic | $20.83 a month | 15,000 monthly impressions · unlimited domains, pageviews and popups · 7-day free trial · $20.83/month, billed annually ($250 charged once a year) |
| Standard | $58.33 a month | 100,000 monthly impressions · unlimited domains, pageviews and popups · 7-day free trial · $58.33/month, billed annually ($700 charged once a year) |
| Professional | $125 a month | 300,000 monthly impressions · custom JavaScript and CSS · 7-day free trial · $125/month, billed annually ($1,500 charged once a year) |
| Enterprise | $266.67 a month | 1,000,000 monthly impressions · live chat support · 7-day free trial · $266.67/month, billed annually ($3,200 charged once a year) |
| Plus | $416.67 a month | 3,000,000 monthly impressions · in-page embeds · advanced targeting · 2FA · technical support · 7-day free trial · From $416.67/month, billed annually (from $5,000 charged once a year) |
The facts
Each one read from Promolayer's own pages, with the date it was checked.
What it does
- A/B testing
- Paid plans include A/B testing and result analysis for comparing popup variants.checked 15 Oct 2026
- Analytics
- Standard reporting covers impressions, clicks and submissions, while Plus adds pageview, impression-rate and account-usage reports.checked 15 Oct 2026
- Campaigns
- The site describes use cases including exit-intent sales recovery, email capture, seasonal promotions, social following, and customer notifications.checked 30 Sep 2026
- Capital
- The company lists capital of 5,000,000 Japanese yen and registration number T5100001030345.checked 15 Oct 2026
- Documentation
- The help center lists tutorial, FAQ, integration, design, email and contact-management collections, including 12 tutorial articles.checked 15 Oct 2026
- Domain handling
- Direct signup permits unlimited domains, whereas Shopify and Wix app installations are limited to one domain per install.checked 15 Oct 2026
- Installation
- Shopify and Wix offer app-store installation; other sites use an embed tag, including through Google Tag Manager.checked 15 Oct 2026
- Integrations
- Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks.checked 15 Oct 2026
- JavaScript API
- The public JavaScript interface exposes triggerDisplay, closeDisplay, hasDisplayShown and browser-back detection functions plus custom events.checked 15 Oct 2026
- Limit: confusing interface
- A Wix reviewer said the interface was confusing and that they felt lost while browsing it.checked 15 Oct 2026
- Limit: intermittent operation
- A Shopify reviewer reported that the app stopped working during a weekend sale and required support to diagnose the issue.checked 15 Oct 2026
- Limit: learning curve
- A G2 reviewer said it took time to become familiar with the product's many features.checked 15 Oct 2026
- Limit: policy-link setup
- A Wix reviewer complained that privacy-policy links did not populate automatically; the developer replied that site owners must enter their own URLs.checked 15 Oct 2026
- Limit: pricing
- A Shopify reviewer called the app a little pricey despite praising its ease of use and appearance.checked 15 Oct 2026
- Operating environment
- The help center provides a dedicated Recommended Operating Environment article for supported usage conditions.checked 15 Oct 2026
- Over-limit behavior
- Promolayer emails warnings at 80% and 100% of an impression limit and stops displaying popups after the limit is exceeded without automatic upgrading.checked 15 Oct 2026
- Popup builder
- Its editor uses customizable templates and drag-and-drop controls with separate mobile and desktop settings.checked 15 Oct 2026
Money
- Direct billing trial
- Direct Stripe signups have no paid-plan trial; customers are directed to use the forever-free plan first.checked 15 Oct 2026
- Free plan and trials
- The free plan is described as free forever with no credit card required; the pricing page says Shopify app paid plans have a 7-day free trial and direct paid signups have no trial.checked 30 Sep 2026
- Plan limits
- The direct signup version has unlimited domains, while Shopify and Wix app versions are limited to one domain per install.checked 30 Sep 2026
The company
- Founded
- 2017checked 28 Sep 2026
- Headquarters
- The company lists 9F Plafus Jingumae, 6-19-20 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan as its address.checked 15 Oct 2026
- Maker
- The maker is K.K. Peak Digital, established in June 2017, with Kousuke Ueyama as CEO.checked 15 Oct 2026
- Ownership and size
- K.K. Peak Digital lists SATORI, Inc. as its group company and reports 117 employees for the SATORI Group as of January 2026.checked 15 Oct 2026
The full review of Promolayer
Overview
Promolayer is a no-code popup platform for ecommerce and marketing teams that want to run visitor campaigns without building them from scratch. It suits teams that need flexible formats and targeting across a storefront or website. Its broad campaign toolkit is balanced by impression caps, branding on the free plan, and different domain rules depending on how it is installed.
Key features
Campaigns can take the form of lightboxes, fullscreen popups, slide-ins, floating bars, spin-to-win promotions, image popups, teasers, or in-page embeds. That range lets teams choose between a prominent offer and a lighter-touch message, though formats alone do not make a campaign effective; targeting and timing are central to using them well.
Triggers include immediate display, elapsed time, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, scroll-up, tab return, and custom JavaScript. Targeting can draw on the page, traffic source, visit frequency, and visitor behavior; geo-targeting is also supported. These options make it possible to shape campaigns around visitor context rather than showing the same popup to everyone.
A/B testing and analytics help teams compare campaign variations, and Promolayer says it connects with GA4 and other analytics tools. Shopify and Wix install through their app stores; other sites can use an embed tag generated in the dashboard. Named integrations include Mailchimp, Klaviyo, Google Tag Manager, and webhooks, alongside Shopify, Wix, and WordPress.
Contact forms include consent checkboxes, privacy-policy links, and other compliance features. Promolayer says dashboard and delivery-server traffic is encrypted over HTTPS, with collected contact data stored on access-controlled servers. It also says the delivery script loads lazily after the site finishes rendering and uses minimal requests. Setup, troubleshooting, and integration guides are in the help center, with dashboard live chat and email support across plans.
Pricing
Promolayer has a free plan and paid plans billed annually. The free plan is free forever with no credit card required, and includes 1,000 monthly impressions, basic triggers and targeting, and Promolayer branding. That cap is suited to a small campaign or an early evaluation, but branding and the low impression allowance make it a poor fit for sustained, higher-volume use.
| Plan | Price | Includes |
|---|---|---|
| Basic | ¥2,083 a month, billed billed annually (¥25,000 / year) | 15K monthly impressions, A/B testing, Mailchimp, Klaviyo, and webhook integration. |
| Standard | ¥5,833 a month, billed billed annually (¥70,000 / year) | 100K monthly impressions and Basic features. |
| Professional | ¥12,500 a month, billed billed annually (¥150,000 / year) | 300K monthly impressions, 2 workspaces, per-workspace analytics, and custom CSS / JavaScript. |
| Enterprise | ¥26,667 a month, billed billed annually (¥320,000 / year) | 1M monthly impressions, 5 workspaces, and live chat support. |
| Plus | ¥41,667 a month, billed billed annually (¥500,000 / year) | 3M impressions / mo, 15 workspaces, 2FA, and priority and technical support. |
Basic is the entry point for teams that need testing and the named marketing integrations; Standard raises the impression allowance substantially. Professional is more relevant to teams managing multiple workspaces or needing per-workspace analytics and custom code. Enterprise and Plus increase capacity and workspace counts, with Plus adding 2FA and priority and technical support. The cheaper tiers give up those higher quotas, workspace allowances, and advanced controls. Shopify app paid plans have a 7-day free trial; direct paid signups have no trial. The listed starting price is $20.83/mo (annual).
The direct signup version allows unlimited domains, while Shopify and Wix app versions are limited to one domain per install. Teams operating across multiple domains should factor that distinction into their choice of installation route.
Platforms
Promolayer is a web platform. Shopify and Wix users can install from their app stores; other websites can use the dashboard-generated embed tag. The direct signup version's unlimited domains is more flexible for multi-site use than the one-domain-per-install limit on Shopify and Wix app versions.
Who it's for
Promolayer is a strong fit for ecommerce and marketing teams that want varied popup formats, behavior-based targeting, A/B testing, and integrations with tools such as Mailchimp or Klaviyo. Its free tier gives a low-commitment way to try basic campaigns. It is less suited to teams that need high impression volumes without an upgrade, want an unbranded free plan, or rely on a Shopify or Wix app installation across multiple domains.
Pros and cons
- Pros: A broad range of popup formats and triggers supports campaigns from email capture to exit-intent offers.
- Pros: Targeting, A/B testing, and analytics give teams tools to tailor campaigns and compare variations.
- Pros: Shopify and Wix app-store installation plus an embed option covers several website setups; direct signup supports unlimited domains.
- Cons: The free plan is limited to 1,000 monthly impressions and includes branding, so it is not a durable choice for a busy site.
- Cons: Shopify and Wix app installs are limited to one domain each, and direct paid signups have no free trial.
- Cons: Higher impression allowances, multiple workspaces, custom code, and priority support require higher annual tiers.
Alternatives
Consider ConvertFlow if funnel campaigns are the priority: its free plan includes five funnel campaigns, while integrations require a paid plan. Popupsmart may suit someone seeking a free option with a higher stated pageview ceiling: its free plan includes 5K pageviews/month, one website, one live popup, and a 100 email quota/month, but it offers no free trial.
Adoric is another freemium web option, with a Basic plan at $100 a month that includes 300,000 pageviews, three domains, and email support. BDOW! has a free plan that specifies one site, 100 conversions, and 500 emails/month, which may appeal to readers comparing conversion and email quotas.
Common Ninja Form Builder is a freemium web form builder, with one form on its free plan. Icegram Engage is a self-hosted and web option with a free Starter plan for a single site, including popups, action bars, toasts, messengers, and basic targeting rules.
Popup Builder is a self-hosted and web alternative whose Starter plan is $49.95 a year for a two-website license, extensions, and one year of support and updates. Popup Maker is a self-hosted and web option with a free plan that includes unlimited popups and themes, unlimited impressions and views, and click-open and time-delay triggers.
Verdict
Choose Promolayer if your ecommerce or marketing team needs flexible campaign formats, audience rules, and testing in a web-based popup tool. Its strongest reason to choose it is the combination of varied triggers and targeting with A/B testing and integrations; its clearest reason to look elsewhere is the free plan's low, branded impression allowance, compounded by domain limits on Shopify and Wix installs.
Getting started
- Open the Promolayer website.
- Choose the free plan or a paid plan.
- Install through the Shopify or Wix app store, or generate an embed tag in the dashboard for another site.
- Use the setup, troubleshooting, and integration guides or dashboard live chat for help.
Limits worth knowing
The free plan allows 1,000 monthly impressions and includes branding, basic triggers, and basic targeting. Shopify and Wix app versions are limited to one domain per install; the direct signup version has unlimited domains.
Questions
Is there a free plan?
Yes. It is described as free forever with no credit card required, and includes 1,000 monthly impressions and branding.
How much do paid plans cost?
The Basic plan is ¥2,083 a month, billed annually at ¥25,000 per year.
Is there a free trial?
A 7-day free trial is listed for Shopify app paid plans. Direct paid signups have no trial.
Which platforms can I use it on?
Promolayer is listed for web. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard.
What integrations are supported?
Listed integrations or installation options include Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, webhooks, and connections to GA4 and other analytics tools.
Where is Promolayer based?
It was founded in 2017 and is headquartered in Tokyo, Japan.
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