Promolayer

Overview

Promolayer is a no-code popup platform for ecommerce and marketing teams that want to run visitor campaigns without building them from scratch. It suits teams that need flexible formats and targeting across a storefront or website. Its broad campaign toolkit is balanced by impression caps, branding on the free plan, and different domain rules depending on how it is installed.

Key features

Campaigns can take the form of lightboxes, fullscreen popups, slide-ins, floating bars, spin-to-win promotions, image popups, teasers, or in-page embeds. That range lets teams choose between a prominent offer and a lighter-touch message, though formats alone do not make a campaign effective; targeting and timing are central to using them well.

Triggers include immediate display, elapsed time, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, scroll-up, tab return, and custom JavaScript. Targeting can draw on the page, traffic source, visit frequency, and visitor behavior; geo-targeting is also supported. These options make it possible to shape campaigns around visitor context rather than showing the same popup to everyone.

A/B testing and analytics help teams compare campaign variations, and Promolayer says it connects with GA4 and other analytics tools. Shopify and Wix install through their app stores; other sites can use an embed tag generated in the dashboard. Named integrations include Mailchimp, Klaviyo, Google Tag Manager, and webhooks, alongside Shopify, Wix, and WordPress.

Contact forms include consent checkboxes, privacy-policy links, and other compliance features. Promolayer says dashboard and delivery-server traffic is encrypted over HTTPS, with collected contact data stored on access-controlled servers. It also says the delivery script loads lazily after the site finishes rendering and uses minimal requests. Setup, troubleshooting, and integration guides are in the help center, with dashboard live chat and email support across plans.

Pricing

Promolayer has a free plan and paid plans billed annually. The free plan is free forever with no credit card required, and includes 1,000 monthly impressions, basic triggers and targeting, and Promolayer branding. That cap is suited to a small campaign or an early evaluation, but branding and the low impression allowance make it a poor fit for sustained, higher-volume use.

Basic is the entry point for teams that need testing and the named marketing integrations; Standard raises the impression allowance substantially. Professional is more relevant to teams managing multiple workspaces or needing per-workspace analytics and custom code. Enterprise and Plus increase capacity and workspace counts, with Plus adding 2FA and priority and technical support. The cheaper tiers give up those higher quotas, workspace allowances, and advanced controls. Shopify app paid plans have a 7-day free trial; direct paid signups have no trial. The listed starting price is $20.83/mo (annual).

The direct signup version allows unlimited domains, while Shopify and Wix app versions are limited to one domain per install. Teams operating across multiple domains should factor that distinction into their choice of installation route.

Platforms

Promolayer is a web platform. Shopify and Wix users can install from their app stores; other websites can use the dashboard-generated embed tag. The direct signup version's unlimited domains is more flexible for multi-site use than the one-domain-per-install limit on Shopify and Wix app versions.

Who it's for

Promolayer is a strong fit for ecommerce and marketing teams that want varied popup formats, behavior-based targeting, A/B testing, and integrations with tools such as Mailchimp or Klaviyo. Its free tier gives a low-commitment way to try basic campaigns. It is less suited to teams that need high impression volumes without an upgrade, want an unbranded free plan, or rely on a Shopify or Wix app installation across multiple domains.

Pros and cons

• Pros: A broad range of popup formats and triggers supports campaigns from email capture to exit-intent offers.
• Pros: Targeting, A/B testing, and analytics give teams tools to tailor campaigns and compare variations.
• Pros: Shopify and Wix app-store installation plus an embed option covers several website setups; direct signup supports unlimited domains.
• Cons: The free plan is limited to 1,000 monthly impressions and includes branding, so it is not a durable choice for a busy site.
• Cons: Shopify and Wix app installs are limited to one domain each, and direct paid signups have no free trial.
• Cons: Higher impression allowances, multiple workspaces, custom code, and priority support require higher annual tiers.

Alternatives

Consider ConvertFlow if funnel campaigns are the priority: its free plan includes five funnel campaigns, while integrations require a paid plan. Popupsmart may suit someone seeking a free option with a higher stated pageview ceiling: its free plan includes 5K pageviews/month, one website, one live popup, and a 100 email quota/month, but it offers no free trial.

Adoric is another freemium web option, with a Basic plan at 100.00 USD per month that includes 300,000 pageviews, three domains, and email support. BDOW! has a free plan that specifies one site, 100 conversions, and 500 emails/month, which may appeal to readers comparing conversion and email quotas.

Common Ninja Form Builder is a freemium web form builder, with one form on its free plan. Icegram Engage is a self-hosted and web option with a free Starter plan for a single site, including popups, action bars, toasts, messengers, and basic targeting rules.

Popup Builder is a self-hosted and web alternative whose Starter plan is 49.95 USD per year for a two-website license, extensions, and one year of support and updates. Popup Maker is a self-hosted and web option with a free plan that includes unlimited popups and themes, unlimited impressions and views, and click-open and time-delay triggers.

Verdict

Choose Promolayer if your ecommerce or marketing team needs flexible campaign formats, audience rules, and testing in a web-based popup tool. Its strongest reason to choose it is the combination of varied triggers and targeting with A/B testing and integrations; its clearest reason to look elsewhere is the free plan's low, branded impression allowance, compounded by domain limits on Shopify and Wix installs.