Popup Maker
Popup Maker is a WordPress plugin for creating popups to grow email lists, encourage conversions, and guide interactions on a site.
What Popup Maker is
Popup Maker is a WordPress plugin for creating popups to grow email lists, encourage conversions, and guide interactions on a site. It supports overlays, slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, and opt-in forms. Triggers include time delays, clicks, exit intent, scrolling, and inactivity. The free version includes content-based targeting, unlimited popups and themes, unlimited impressions and views, and click-open and time-delay triggers. Premium plans add advanced targeting and analytics; Pro+ adds purchase revenue attribution and a revenue dashboard. The listed integrations span page builders, forms, CRMs, automation, ecommerce, membership, and learning systems, including Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads, and LifterLMS. Popup Maker runs on self-hosted and web platforms. The Free plan costs nothing. Pro is $59.40 a year for the first year, then $99/year; Pro+ is $149.40 a year for the first year, then $249/year. Some form-related behavior may not work with every form plugin.
Good
- Free plan allows unlimited popups and themes
- Multiple overlay and popup formats
- Content-based targeting in the free version
- Integrations include WooCommerce and Elementor
- 30-day money-back guarantee on paid extensions or bundles
Watch out
- No free trial is listed
- Some form features may not work with every form
- Pro and Pro+ prices rise after the first year
Who it suits
It suits WordPress site owners who want popup formats and triggers for email capture, conversions, or site interactions. The free version may fit basic popup needs, while advanced targeting and analytics are listed for premium plans.
Verdict
Popup Maker offers a free way to build WordPress popups, with advanced targeting and analytics in paid plans. Check form compatibility if a workflow depends on detecting submissions or closing a popup.
Plans and prices
From Popup Maker's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Unlimited popups · Unlimited impressions · Limited feature set · No time limit; core WordPress plugin |
| Pro | $59.40 a year | Unlimited popups · Unlimited impressions · Advanced analytics · Advanced targeting · Exit-intent and scroll triggers · FluentCRM integration · $59.40 first year, then $99/year; auto-renews until canceled |
| Pro+ | $149.40 a year | Everything in Pro · Revenue attribution · WooCommerce and EDD ecommerce integration · LifterLMS integration · Purchase-history conditions · ROI reports · $149.40 first year, then $249/year; auto-renews until canceled |
The facts
Each one read from Popup Maker's own pages, with the date it was checked.
What it does
- Analytics
- Conversion analytics report popup views, interactions, conversions and revenue attribution in dashboards, with advanced reporting in paid plans.checked 15 Oct 2026
- API
- Popup Maker exposes a public PHP form-integration API with interfaces and integration classes that third-party WordPress plugins can implement.checked 15 Oct 2026
- Audience
- The maker says Popup Maker is used by more than 780,000 people and businesses and positions it for subscribers, site interaction, and WordPress popup use cases.checked 30 Sep 2026
- Changelog: August 3, 2026
- Version 1.24.0 added the free Popup Maker Debug Tools Chrome extension and hardened subscriber pagination against XSS.checked 15 Oct 2026
- Changelog: June 28, 2026
- Version 1.23.0 added a privacy option to disable URL tracking parameters and improved popup preview and analytics behavior.checked 15 Oct 2026
- Design controls
- The feature set supports custom size, position, animation, overlays, slide-outs, notification bars, floating stickies, loading screens, video lightboxes and tooltips.checked 15 Oct 2026
- Documentation depth
- The documentation hub lists 63 usage articles, 47 troubleshooting articles, 50 extension articles, 15 advanced guides and dedicated developer documentation.checked 15 Oct 2026
- Ecommerce
- WooCommerce and Easy Digital Downloads integrations support product targeting, cart recovery, discount automation and purchase attribution, with advanced functions in Pro+.checked 15 Oct 2026
- Examples
- Named integrations include Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads, and LifterLMS.checked 30 Sep 2026
- Form compatibility limit
- Some features, such as detecting a completed form submission to close a popup, may not work with every form.checked 30 Sep 2026
- Form integrations
- Documented integrations include Ninja Forms, Gravity Forms, Contact Form 7, WPForms, Caldera Forms, MailChimp for WordPress, Forminator, HappyForms, Bit Form, HTML Forms and Beaver Builder Forms.checked 15 Oct 2026
- Integrations
- The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems.checked 30 Sep 2026
- JavaScript extensibility
- Developers can call the PUM.open() JavaScript API, bind popup events and add custom JavaScript through WordPress hooks.checked 15 Oct 2026
- License
- The plugin repository states GPLv2 or later, and the vendor terms apply GPL version 2 or later to the plugin and extensions unless otherwise stated.checked 15 Oct 2026
- Limit: caching
- A G2 reviewer says site-cache clearing was sometimes needed before popup changes became visible.checked 15 Oct 2026
- Limit: customization depth
- Capterra reviewers ask for more styling options that do not require CSS and more customization choices.checked 15 Oct 2026
- Limit: premium gating
- A G2 reviewer notes that geotargeting and exit-intent are reserved for paid plans.checked 15 Oct 2026
- Limit: reliability and scheduling
- A Capterra reviewer reports that showing-frequency spacing and scheduled popup behavior sometimes failed.checked 15 Oct 2026
- LMS integration
- The Pro+ tier includes LifterLMS automation for course enrollment, certificates and achievements.checked 15 Oct 2026
- Page-builder integrations
- The integrations directory lists Elementor, Bricks, Divi, Visual Composer, SiteOrigin, Brizy and other builders.checked 15 Oct 2026
The company
- Company
- Code Atlantic LLC is the company behind Popup Maker; LinkedIn lists it as a privately held software-development firm with 2–10 employees.checked 15 Oct 2026
- Company headquarters and founding
- LinkedIn lists headquarters in East Palatka, Florida, and a 2019 founding; Code Atlantic's own history says it was formally founded in May 2019.checked 15 Oct 2026
- Headquarters
- Florida, USAchecked 28 Sep 2026
- Ownership history
- Code Atlantic says it took ownership of Popup Maker along with Ahoy, Content Control and User Menus when it was founded.checked 15 Oct 2026
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