Picreel
Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement.
What Picreel is
Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. It offers exit popups, overlays, on-site messages, nanobars, surveys, and lead capture forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and target specific pages or visitors. AI tools help with popup design, customization, and editing, and can summarize popup reports. Picreel also provides A/B testing and reporting with real-time campaign performance data. Its integrations directory includes Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker says installation involves copying and pasting code, without requiring HTML or CSS. The free plan is free, billed forever, and allows up to 5,000 pageviews per month with unlimited campaigns, domains, and popups. A 15-day trial is also available.
Good
- Offers popups, surveys, overlays, and lead forms.
- Campaigns can target visitor behavior and specific pages.
- Includes A/B testing and real-time campaign reporting.
- Free plan allows unlimited campaigns, domains, and popups.
- Lists 24/7 live chat, phone, and email support.
Watch out
- Free plan is limited to 5,000 monthly pageviews.
- Business plan lists 200000 pageviews per month and 5 domains.
- Enterprise is listed as an annual-only plan.
Who it suits
Picreel suits online businesses seeking to turn existing website traffic into leads, sales, or subscribers. The free plan may suit sites with up to 5,000 monthly pageviews.
Verdict
Picreel combines popup formats with behavioral targeting, testing, and reporting. Its free plan has a 5,000-pageview monthly cap; paid pricing starts at $9.99/mo (annual).
Plans and prices
From Picreel's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | up to 5,000 pageviews/month · unlimited campaigns · unlimited domains · unlimited popups · forever |
| Business | $39.99 a month | 200,000 pageviews/month · unlimited campaigns · unlimited users · 5 domains · exit-intent trigger · spin-a-wheel coupon · $479.88 billed annually |
| Enterprise | $69.99 a month | unlimited pageviews and domains · A/B testing · custom CSS · 700+ integrations · API, callbacks and webhooks · enterprise security · dedicated support · $839.88 billed annually; annual plans only |
The facts
Each one read from Picreel's own pages, with the date it was checked.
What it does
- Acquisition history
- ProProfs announced its acquisition of Picreel on March 20, 2021; Picreel had previously been acquired by Growth Stack/Webfolio Management in 2016.checked 15 Oct 2026
- AI popup customizer
- The AI customizer can read a website URL and apply its logo, colors and fonts to a popup.checked 15 Oct 2026
- AI popup designer
- The AI designer generates a formatted popup from a natural-language goal.checked 15 Oct 2026
- AI popup editor
- The AI editor accepts plain-language changes to popup text, dimensions, colors and call-to-action buttons.checked 15 Oct 2026
- AI report summary
- The AI report summary identifies campaign peaks, dips and behavioral patterns when reports are opened.checked 15 Oct 2026
- AI tools
- Its AI features include popup design, customization and editing, plus summaries of popup reports.checked 4 Oct 2026
- Analytics and testing
- Picreel provides live campaign statistics, reporting and A/B testing for popup performance.checked 15 Oct 2026
- Documentation
- The help center contains setup guides, troubleshooting articles, FAQs and integration instructions, including a call and live-chat contact option.checked 15 Oct 2026
- Enterprise security
- The Enterprise plan lists enterprise security, role-based access controls, audit-ready reporting, and full data ownership.checked 4 Oct 2026
- Guarantee
- Picreel says customers can get their money back within the first 30 days if they do not see more sales or leads from existing traffic.checked 4 Oct 2026
- Installation
- Deployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported.checked 15 Oct 2026
- Integrations
- The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services.checked 15 Oct 2026
- Intended users
- The maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers.checked 4 Oct 2026
- Limit: glitches
- Reviewers report occasional dashboard glitches, filter problems and errors that sometimes require support assistance.checked 15 Oct 2026
- Limit: interface
- Independent reviews report that the dashboard and interface can be confusing, inconvenient or difficult for newcomers.checked 15 Oct 2026
- Mobile support
- Picreel supports mobile-targeted campaigns and provides a mobile preview in the editor.checked 15 Oct 2026
- Operating status
- Crunchbase marks Picreel as a private, for-profit sub-organization of ProProfs and lists its operating status as closed.checked 15 Oct 2026
- Personalization
- Custom visitor attributes such as name or email can be inserted into overlay content before display.checked 15 Oct 2026
The company
- Company founding
- Picreel was founded in 2013 by Alex Bashinsky.checked 15 Oct 2026
- Company headquarters
- Crunchbase lists Picreel in Reno, Nevada, United States, with 11–50 employees.checked 15 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as Picreel, Ltd.checked 15 Oct 2026
- Founded
- 2013checked 23 Sep 2026
Money
- Limit: billing and cancellation
- GetApp summaries mention unexpected billing or data-export charges, while Trustpilot includes complaints about difficulty cancelling subscriptions.checked 15 Oct 2026
- Plan limit
- The free plan is listed for up to 5,000 pageviews per month; the Business plan lists 200000 pageviews/month and 5 domains.checked 4 Oct 2026
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