Popup Builder
Popup Builder is a WordPress plugin for creating promotional and informational popups with targeting rules and triggers.
What Popup Builder is
Popup Builder is a WordPress plugin for creating promotional and informational popups with targeting rules and triggers. The free version includes image, HTML, Facebook, and subscription popups. Users can adjust backgrounds, borders, overlays, text, and colors, and add custom JavaScript or CSS. Targeting can use visitor attributes and context such as geography, demographics, behavior, location, country, URL, browser, and operating system. Triggers include page load, scrolling, exit, hover, inactivity, cart additions, and clicks. The plugin lists compatibility with tools including WooCommerce, Contact Form 7, WPML, Polylang, Ninja Forms, Gravity Forms, and Divi Builder. Subscription Plus integrates with ActiveCampaign, GetResponse, SendinBlue, and HubSpot; Mailchimp and AWeber are available as separate extensions. Users may create unlimited popups, but only one popup per page can be set to open on page load. A paid Analytics extension tracks effectiveness and trigger performance.
Good
- Free version includes four popup types
- Supports custom JavaScript and CSS
- Targeting covers visitor context and attributes
- Multiple trigger events are available
- Unlimited popups can be created
Watch out
- Only one page-load popup per page
- Analytics requires a paid extension
- Mailchimp and AWeber use separate extensions
Who it suits
It suits WordPress site owners who need targeted promotional or informational popups, lead capture, or custom styling. The paid plans may suit teams that need extensions across multiple websites.
Verdict
Popup Builder offers several popup formats, targeting choices, and event triggers for WordPress sites. Consider the page-load restriction and extension arrangements before choosing it.
Plans and prices
From Popup Builder's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $49.95 a year | 2 websites license · all extensions included · 1 year unlimited support · 1 year unlimited updates · billed yearly until cancelled |
| Business | $89.95 a year | 10 websites license · all extensions included · 1 year unlimited support · 1 year unlimited updates · billed yearly until cancelled |
| Agency | $145.95 a year | Unlimited websites license · all extensions included · 1 year unlimited support · 1 year unlimited updates · billed yearly until cancelled |
The facts
Each one read from Popup Builder's own pages, with the date it was checked.
What it does
- Analytics
- A paid Analytics extension tracks popup effectiveness and trigger performance.checked 3 Oct 2026
- Breach notice
- The privacy policy says users will be notified by email within 7 business days of a data breach.checked 3 Oct 2026
- Customization
- The plugin supports custom JS/CSS and customization of popup backgrounds, borders, overlays, text, and colors.checked 3 Oct 2026
- Installation
- The free plugin can be installed from the WordPress dashboard or downloaded as a ZIP and uploaded through the WordPress admin panel.checked 3 Oct 2026
- Integrations
- The maker's support article lists ActiveCampaign, GetResponse, SendinBlue, and HubSpot integrations for Subscription Plus, with Mailchimp and AWeber available as separate extensions.checked 3 Oct 2026
- Limits
- The WordPress listing says users may create unlimited popups, but only one popup per page can be set to open on page load.checked 3 Oct 2026
- Plugin compatibility
- The WordPress listing names compatibility with WooCommerce, MailChimp, Contact Form 7, WPML, Polylang, Ninja Forms, Gravity Forms, TablePress, Formidable Forms, WP Google Maps, HTML5 Maps, Review Builder, and Divi Builder.checked 3 Oct 2026
- Privacy
- The privacy policy says the site uses Google Analytics and describes HTTPS and Transport Layer Security as protections for data.checked 3 Oct 2026
- Purpose
- Popup Builder is a WordPress plugin for creating promotional and informational popups with targeting conditions and events.checked 3 Oct 2026
- Support
- The maker offers a knowledge base, live chat, and WordPress community forum.checked 3 Oct 2026
- Targeting
- The product describes targeting visitors by geography, demographics, behavior, location, country, URL, browser, and operating system.checked 3 Oct 2026
- Triggers
- The homepage lists page load, scrolling, exit, hover, inactivity, cart additions, and clicks as popup triggers.checked 3 Oct 2026
Money
- Free popup types
- The free version includes Image, HTML, Facebook, and Subscription popups.checked 3 Oct 2026
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