OptinMonster
OptinMonster is web-based lead generation software for businesses seeking more customers and revenue.
What OptinMonster is
OptinMonster is web-based lead generation software for businesses seeking more customers and revenue. It creates lightbox popups, floating bars, fullscreen welcome gates, sidebar forms, slide-ins, content lockers, countdown timers, coupon campaigns, and embedded forms. A drag-and-drop builder offers templates or lets users design from scratch without coding. Targeting can use Exit Intent, device, page, geolocation, referral, cookie, cart abandonment, and form abandonment conditions. The Plus plan includes A/B testing and full analytics reporting. Email services and CRMs can connect through integrations, Custom HTML, Zapier, or webhooks. OptinMonster says it works on nearly every website platform that permits custom JavaScript in page bodies. Growth lists Shopify, WooCommerce, Magento, Easy Digital Downloads, and MemberPress support. The service launched in 2013 and is intended for marketing agencies, bloggers, ecommerce websites, and small businesses.
Good
- Many popup and embedded campaign formats
- No-code drag-and-drop builder
- Detailed visitor targeting conditions
- Integrations for email, CRM, Zapier, and webhooks
- A/B testing and analytics on Plus
Watch out
- Web platform only
- No free plan
- No free trial
- Requires custom JavaScript access
Who it suits
OptinMonster fits marketing agencies, bloggers, ecommerce websites, and small businesses that need targeted website campaigns. It is useful for sites able to add custom JavaScript to page bodies.
Verdict
OptinMonster provides varied campaign formats, visual building tools, and condition-based targeting for lead capture. Its plans are paid, with listed annual prices from 7.00 USD to 67.00 USD.
Plans and prices
From OptinMonster's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | $7 a year | 1 site · 2,500 campaign impressions · $84 billed today; renews at normal $210/yr |
| Plus | $27 a year | Up to 2 sites · 10,000 campaign impressions · $324 billed today; renews at normal $570/yr |
| Pro | $37 a year | Up to 3 sites · 25,000 campaign impressions · $444 billed today; renews at normal $870/yr |
| Growth | $67 a year | Up to 5 sites · 100,000 campaign impressions · $804 billed today; renews at normal $1,470/yr |
The facts
Each one read from OptinMonster's own pages, with the date it was checked.
What it does
- Audience
- The maker identifies marketing agencies, bloggers, ecommerce websites, and small businesses as intended users.checked 8 Oct 2026
- Builder
- Its drag-and-drop builder supports pre-made templates and building designs from scratch without coding.checked 8 Oct 2026
- Campaign formats
- Campaign types include lightbox popups, floating bars, fullscreen welcome gates, sidebar forms, slide ins, content lockers, countdown timers, coupon campaigns, and embedded forms.checked 8 Oct 2026
- Commerce support
- The Growth plan lists integrations or platforms including Shopify, WooCommerce, Magento, Easy Digital Downloads, and MemberPress.checked 8 Oct 2026
- Guarantee
- The pricing page offers a 14-day money-back guarantee if the customer does not experience positive ROI.checked 8 Oct 2026
- Integrations
- The maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks.checked 8 Oct 2026
- Purpose
- OptinMonster provides lead generation software intended to help businesses grow their customer base and revenue.checked 8 Oct 2026
- Reliability
- The maker says account data is replicated across database servers in multiple geographic locations and its infrastructure uses redundant Amazon storage and servers.checked 8 Oct 2026
- Security
- The security page states that browser-to-service information is protected with 256-bit SSL encryption and that Sucuri regularly scans its servers for vulnerabilities.checked 8 Oct 2026
- Support
- The maker describes its support as world-class and says support professionals are available to help customers with their strategy.checked 8 Oct 2026
- Targeting
- Features include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting.checked 8 Oct 2026
- Testing and analytics
- The Plus plan includes A/B testing and full analytics reporting.checked 8 Oct 2026
- Website requirement
- The maker says OptinMonster can be installed on nearly every website platform, provided the website allows custom JavaScript in its pages’ body.checked 8 Oct 2026
The company
- Company history
- The About page says OptinMonster launched in 2013 and has served small independent businesses through Fortune 500 companies.checked 8 Oct 2026
- Founded
- 2013checked 28 Sep 2026
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