Wheelio
Wheelio is a web-based pop-up service for stores that want to capture leads and use coupon offers to support conversions.
What Wheelio is
Wheelio is a web-based pop-up service for stores that want to capture leads and use coupon offers to support conversions. Campaign formats include a wheel of fortune, the Rollie slot machine, Scratchy scratch card, pull-out tab, and notification popup. Triggers include exit intent, a pull-out tab, a URL or link, page scrolling, clicking, and timed delays. Audience and geographic targeting are available. Forms can collect email addresses, phone numbers, Messenger opt-ins, and push-notification opt-ins. The dashboard supports campaign creation and scheduling, template-based pop-up customization, and monitoring of revenue, conversion rates, and collected emails. Wheelio can create unique dynamic coupons and send discounts directly into Shopify checkout. Integrations listed are Shopify, WooCommerce, Klaviyo, Mailchimp, Attentive, Postscript, and PushOwl; WooCommerce needs a paid extension. Pop-ups can be configured for GDPR compliance and SMS collection for TCPA compliance. The service is mobile responsive and advertises a 7-day trial.
Good
- Multiple gamified pop-up formats
- Email, phone, Messenger, and push capture
- Audience and geo-targeting controls
- Dynamic coupons for Shopify checkout
- 7-day trial available
Watch out
- No free plan
- WooCommerce requires a paid extension
Who it suits
Wheelio suits online stores seeking interactive lead forms, coupon campaigns, targeting, and several pop-up formats. It is browser-based and connects with listed commerce and messaging services.
Verdict
Wheelio focuses on interactive pop-ups, lead capture, and coupon-driven campaigns for web stores. Its paid plans start at $14.92/mo, with a 7-day trial and no free tier.
Plans and prices
From Wheelio's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Beginner | $14.92 a month | 30k impressions/month · $14.92 /month |
| Level 1 | $29.92 a month | 60k impressions/month · $29.92 /month |
| Level 2 | $54.92 a month | 100k impressions/month · $54.92 /month |
| Level 3 | $109.92 a month | 250k impressions/month · $109.92 /month |
| Level 4 | $192.92 a month | 500k impressions/month · $192.92 /month |
| The Big Guns | $249.92 a month | 750k impressions/month · $249.92 /month |
The facts
Each one read from Wheelio's own pages, with the date it was checked.
What it does
- Campaign tools
- Its dashboard lets users create and schedule campaigns, customize pop-ups using templates, and monitor revenue, conversion rates, and collected emails.checked 8 Oct 2026
- Compliance
- The maker says pop-ups can be configured to be GDPR compliant and SMS lead collection can be TCPA compliant.checked 8 Oct 2026
- Coupons
- Wheelio can create unique dynamic coupons and inject discounts directly into Shopify checkout.checked 8 Oct 2026
- Gamification
- The product offers a wheel of fortune, a slot machine called Rollie, and a scratch card called Scratchy.checked 8 Oct 2026
- Integrations
- Listed integrations include Shopify, WooCommerce, Klaviyo, Mailchimp, Attentive, Postscript, and PushOwl; the site says WooCommerce requires a paid extension.checked 8 Oct 2026
- Lead capture
- Wheelio can collect email addresses, phone numbers, Messenger opt-ins, and push notification opt-ins.checked 8 Oct 2026
- Mobile and performance
- The maker describes Wheelio as mobile responsive and says its developer team works to optimize loading speed and site impact.checked 8 Oct 2026
- Purpose
- Wheelio is a gamified pop-up tool designed to turn store visitors into leads and increase conversions with coupon offers.checked 8 Oct 2026
- Support
- A customer testimonial on the maker's site describes Wheelio support as great.checked 8 Oct 2026
The company
- Company and location
- The privacy policy identifies IT Trading d.o.o. and gives a mailing address in Metlika, Slovenia.checked 8 Oct 2026
Money
- Trial
- The site advertises a 7-day risk-free trial.checked 8 Oct 2026
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