Smaply

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Score6.9

Rank#6 of 23

From$38/mo

Free planYes

Free trialYes

Runs onWeb

Summary

Smaply is a web platform for bringing customer research, journey maps, and metrics together so teams can prioritize customer-experience improvements. Journey maps support eleven lane types, drag-and-drop stages, steps and cards, emotion charts, live data, images, embeds, and planning cards. Maps have autosave, version history, bulk updates, and live links that show the latest version. Smaply AI can draft maps from descriptions and extract quotes, sentiment, and themes from research transcripts; Research Hub is part of the Governance plan. Teams can comment on map cards and use admin, editor, and viewer roles, with viewer availability depending on plan. Listed integrations and embeds include Qualtrics, Tableau, Google Docs, SharePoint, Google Sheets, Linear, Trello, Asana, and Jira. Smaply says it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. The Free plan is limited to one personal workspace, 10 maps, 10 personas, three advanced cards per map, and no viewer seats. Paid plans start at 38.00 USD per month per editor, billed yearly; the Free plan begins with a 14-day full-featured trial.

Who it is for

Smaply is aimed at organizations and teams doing service design, customer-experience work, research, or journey management. It may suit teams that need collaborative mapping alongside research and metrics.

What is good

Maps support eleven lane types.
Includes version history and autosave.
AI can draft maps and analyze transcripts.
Integrates with named collaboration and analytics tools.
States EU hosting by default and encryption in transit and at rest.

What to know first

Free is limited to 10 maps.
Free has no viewer seats.
Paid pricing starts at 38.00 USD per editor monthly, billed yearly.
Viewer availability depends on plan.

Verdict

Smaply combines journey mapping with research analysis, collaboration, and plan-dependent viewer access. Its Free plan has clear map and workspace limits, while paid plans begin at 38.00 USD per editor per month when billed yearly.

Smaply plans and pricing

All plans

Free Free Free forever; begins with 14-day full-featured trial 1 personal workspace · 10 maps · 10 personas · 3 advanced cards per map · no viewer seats smaply.com · 2 Oct 2026

Repository $38/mo Per editor / month; billed yearly ($449 USD) 1 team workspace · unlimited maps, personas, and portfolio cards · no viewer seats smaply.com · 2 Oct 2026

Framework $67/mo Per editor / month; billed yearly ($799 USD) 3 team workspaces · unlimited maps, personas, and advanced cards · 5 viewer seats included smaply.com · 2 Oct 2026

Governance $96/mo Per editor / month; billed yearly ($1,149 USD) Unlimited team workspaces, maps, personas, advanced cards, and viewer seats · some enterprise features from 10 users smaply.com · 2 Oct 2026

Compared on customer journey mapping software

Free plan: Yessmaply.com
Service blueprints: Yessmaply.com
Emotion mapping: Yessmaply.com
Persona profiles: Yessmaply.com
Map limit: 10 mapssmaply.com
Export formats: pdfsmaply.com

Facts

Purpose: Smaply brings customer research, journeys, and metrics into one system to help teams prioritize and act on customer experience improvements.smaply.com · 2 Oct 2026
Journey maps: Journey maps support eleven lane types, drag-and-drop stages, steps and cards, emotion charts, live data, images, embeds, and planning cards.smaply.com · 2 Oct 2026
Mapping updates: Maps include version history, bulk updates, autosave, and live links that show the latest version.smaply.com · 2 Oct 2026
Research and AI: Smaply AI can draft journey maps from descriptions and extract quotes, sentiment, and themes from research transcripts; the Governance plan includes Research Hub.smaply.com · 2 Oct 2026
Collaboration: The platform supports comments on journey map cards and role-based access for admins, editors, and viewers; viewer availability depends on the plan.smaply.com · 2 Oct 2026
Integrations: Smaply lists integrations and embeds including Qualtrics, Tableau, Monday.com, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira.smaply.com · 2 Oct 2026
Security: Smaply states that it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant.smaply.com · 2 Oct 2026
Data protection: The security page says data is encrypted at rest with AES-256 and in transit with TLS 1.3, hosted on Google Cloud in the EU by default, with US hosting on request.smaply.com · 2 Oct 2026
AI data policy: Smaply states that customer data does not train anyone's model.smaply.com · 2 Oct 2026
Support: Free and Repository plans include self-service helpdesk support; Framework includes helpdesk and email support with a stated 24-hour response time.smaply.com · 2 Oct 2026
Notable plan limits: The Free plan is limited to one personal workspace, 10 maps, 10 personas, three advanced cards per map, and no viewer seats.smaply.com · 2 Oct 2026
Intended users: Smaply describes its audience as organizations and teams doing service design, customer experience work, research, and journey management.smaply.com · 2 Oct 2026