Milkymap
7.0#3 in customer journey mapping softwareFrom €9 a monthFree planiOSWeb
VisitMilkymap vs Smaply
What both publish
| Fact | Milkymap | Smaply |
|---|---|---|
| Headquarters | Boekel, Netherlands | Innsbruck, Austria |
| Integrations | The FAQ names customer feedback, CRM systems, and analytics tools as supported kinds of data sources. | Smaply lists integrations and embeds including Qualtrics, Tableau, Monday.com, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira. |
| Intended users | The FAQ lists businesses in automotive, healthcare, retail, B2B, telecom, and government seeking to improve customer experience strategies. | Smaply describes its audience as organizations and teams doing service design, customer experience work, research, and journey management. |
| Purpose | Milkymap Galaxy is a customer journey mapping and management platform for visualizing, analyzing, and improving customer experiences across touchpoints. | Smaply brings customer research, journeys, and metrics into one system to help teams prioritize and act on customer experience improvements. |
| Security | The privacy policy says Milkymap cannot guarantee absolute security and that personal data may be transferred to and processed in the Netherlands. | Smaply states that it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. |
| Support | Milkymap says it provides training resources, tutorials, customer service, and product demos. | Free and Repository plans include self-service helpdesk support; Framework includes helpdesk and email support with a stated 24-hour response time. |
Milkymap plans
- Satellite FreeFree
- Satellite Pro€9 a month
- Galaxy Business€39 a month
- Galaxy EnterprisePriced on request
Smaply plans
- FreeFree
- Repository$38 a month
- Framework$67 a month
- Governance$96 a month
Pick Milkymap if…
Milkymap may suit consultants, contractors, and teams in automotive, healthcare, retail, B2B, telecom, and government that want to improve customer experience strategies. Its collaboration and CX data tools are aimed at organizations managing journeys across teams and customer segments.
Pick Smaply if…
Smaply is aimed at organizations and teams doing service design, customer-experience work, research, or journey management. It may suit teams that need collaborative mapping alongside research and metrics.