Nutshell
Nutshell is a paid CRM with a visual sales pipeline, email sync, marketing automation, AI features, and mobile apps.
What Nutshell is
Nutshell is a paid CRM with a visual sales pipeline, email sync, marketing automation, AI features, and mobile apps. It is available on the web, iOS, and Android. The Foundation plan costs $13/user/mo (annual) and includes unlimited contacts, unlimited storage, and 10 AI outcomes. Growth is $25 a month billed annually, with 20 AI outcomes. Pro costs $42 a month billed annually and includes five custom pipelines and 40 AI outcomes. Business costs $59 a month billed annually, with 10 custom pipelines and 100 AI outcomes. Enterprise costs $79 a month billed annually, with unlimited pipelines, unlimited custom fields, and 150 AI outcomes. Nutshell has no free plan, but offers a 14-day trial. Its maker is also called Nutshell; the company was founded in 2009 and is based in Ann Arbor, Michigan. The listed tiers differ in their AI outcome allowances and customization options, so teams can weigh those against their needs and the annual billing terms.
Good
- Visual sales pipeline is included.
- Email sync and marketing automation are available.
- Web, iOS, and Android access.
- Foundation includes unlimited contacts and storage.
- 14-day trial is available.
Watch out
- No free plan.
- Listed plans are billed annually.
Who it suits
Nutshell may suit teams looking for a CRM with pipeline visibility, email sync, marketing automation, and mobile access. Its plan tiers offer different allowances for AI outcomes and custom pipelines or fields.
Verdict
Nutshell brings sales pipeline, email, marketing automation, and AI features together across web and mobile. Compare the plan allowances and annual billing terms, and use the 14-day trial if you want to evaluate it before paying.
Plans and prices
From Nutshell's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Email marketing add-on | $5 a month | email marketing campaigns · per month |
| Foundation | $13 | 10 AI outcomes · unlimited contacts and storage · 100 open leads · per user, per month billed annually |
| SMS add-on | $15 a month | targeted text messages and real-time SMS conversations · per month |
| Engagement add-on | $16 a month | two-way SMS · unified chat, SMS, shared-inbox and social messaging · WhatsApp, Facebook Messenger and Instagram integrations · per user / month |
| Growth | $25 | 20 AI outcomes · activity reports · sales quotas · lead assignment rules · per user, per month billed annually |
| Prospector add-on | $37 a month | prospecting inside CRM with lead contact information · per month |
| Pro | $42 | 40 AI outcomes · 5 custom pipelines · advanced reporting · sales automation · per user, per month billed annually |
| Marketing add-on | $49 a month | advanced reporting · AI email and landing-page builder · email A/B testing · SMS marketing · per month |
| Business | $59 | 100 AI outcomes · 10 custom pipelines · audit log and changelog · additional teams and territories · per user, per month billed annually |
| Enterprise | $79 | 150 AI outcomes · unlimited pipelines · unlimited custom fields · enterprise SSO · SQL data access · phone support · per user, per month billed annually |
The facts
Each one read from Nutshell's own pages, with the date it was checked.
What it does
- AI features
- Yeschecked 20 Sep 2026
- API availability
- The open API is available to customers on every plan.checked 15 Oct 2026
- API documentation
- The developer hub includes guides, API reference material, a quickstart and legacy RPC documentation; API access is available regardless of plan.checked 15 Oct 2026
- Artificial intelligence
- AI features support sales activities and include outcome quotas, summaries, transcription and email assistance.checked 15 Oct 2026
- Compliance
- Nutshell states that it completed a SOC 2 Type 1 audit in December 2025.checked 15 Oct 2026
- Developer APIs
- Nutshell provides a primary REST API, indefinitely supported legacy JSON-RPC API, webhooks, Enterprise read-only SQL access and Zapier.checked 15 Oct 2026
- Email automation
- The CRM supports personalized email campaigns and campaign-performance tracking.checked 15 Oct 2026
- Email sync
- Yeschecked 20 Sep 2026
- Integrations
- Nutshell says it connects with more than 5,000 applications through native, marketplace, Zapier and open-API options.checked 15 Oct 2026
- Legal name and founders
- Crunchbase identifies the legal name as Nutshell Inc., founders Andy Fowler and Guy Suter, and launch year 2010.checked 15 Oct 2026
- License and hosting
- Nutshell’s terms grant a limited subscription access license, prohibit reverse engineering and identify the service and documentation as Nutshell intellectual property; the service is SaaS rather than self-hosted.checked 15 Oct 2026
- Limit: bugs and mobile gaps
- GetApp summaries mention occasional freezing, restricted search, mobile features that do not match desktop and slow support in complex cases.checked 15 Oct 2026
- Limit: email and navigation
- Gartner reviewers report difficulty tracking email activity, limited email-design controls and a need for quicker account overviews.checked 15 Oct 2026
- Limit: feature depth
- Reviewers say the product can feel less full-featured for needs beyond lead tracking and sales workflows.checked 15 Oct 2026
- Marketing automation
- Yeschecked 20 Sep 2026
- Meeting scheduler
- A built-in scheduler creates meetings and synchronizes them with calendars.checked 15 Oct 2026
- Messaging
- Nutshell supports one-to-one SMS, SMS marketing, web chat, Facebook Messenger and Instagram direct messages.checked 15 Oct 2026
The company
- Company size
- LinkedIn lists Nutshell as a privately held software-development company with 11–50 employees headquartered in Ann Arbor, Michigan.checked 15 Oct 2026
- Founded
- 2009checked 28 Sep 2026
- Headquarters
- Ann Arbor, Michigan, United Stateschecked 28 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
- Free trial
- Yeschecked 20 Sep 2026
- Limit: pricing and free tier
- GetApp reports that some users consider upgrades costly for essential features and are frustrated that no free tier exists.checked 15 Oct 2026
Where it runs
- Mobile app
- Yeschecked 20 Sep 2026
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