Drag

Overview

Drag is a shared inbox for teams that manage customer email in Gmail, with a separate web app for the same work. It suits Google Workspace teams that need shared ownership across support, sales, operations, IT, or HR. Its strongest case is turning a common inbox into a coordinated workflow; the cost rises if you need WhatsApp or its advanced AI tools.

Key features

Boards, assignments, notes, shared drafts, and collision detection give teams ways to divide and coordinate email rather than relying on a single shared mailbox. Kanban, list, and preview views let teams organize work in different formats; templates and subtasks add structure to handoffs. This is useful when several people handle the same customer queue, but Starter’s 10-rule automation cap may constrain teams with more involved routing.

Varley provides Copilot, Agents, Intelligence, and email assists. Plus includes six AI assists, Copilot, and Intelligence, while Starter can add AI credits. Pro adds Drag Agent and AI knowledge based on links, FAQs, and files, making it the plan to consider when teams want that layer of assistance rather than basic shared-inbox coordination.

Drag brings email, WhatsApp, early-access live chat, and a help center into one queue. WhatsApp is reserved for Pro, so teams that need it must budget for the top tier. Google Workspace integrations are native; Zapier connects to more than 5,000 apps. Pro also includes REST API and MCP access, which gives teams more integration options than the lower plans.

Drag says it is GDPR compliant and CASA Tier 2 certified, uses TLS 1.2 for application communications and AES-256 for stored data, and does not store email content. It also says shared inbox emails are not copied into individual inboxes and that access can be revoked when a teammate leaves. Those policies may matter to teams assessing access and data handling.

Pricing

All plans allow unlimited users with no seat minimum, an unusual practical advantage for teams that need to include occasional collaborators. Prices below are per user per month, billed annually. The seven-day free trial includes every Pro feature and requires no credit card.

Starter is the economical choice for teams that mainly need shared Gmail work and can stay within 10 automation rules; its reporting window is three months. Plus doubles the price per user but removes the rule cap, extends reporting to six months, and adds AI and sequence features. Pro extends reporting to 12 months and is the only tier with WhatsApp, Drag Agent, and API and MCP access. The annual billing term matters when comparing the monthly figures, and there is no free plan.

Every plan includes a help center and live chat support. Plus adds onboarding and setup help, while Pro adds priority support. These additions make the higher tiers more attractive to teams that want assistance during rollout or a higher support priority.

Platforms

Drag supports Android, iOS, macOS, Windows, web, a browser extension, and an API. Gmail is its mail platform, so it is a natural fit for teams already using Gmail rather than those seeking a mailbox-neutral shared inbox.

Who it's for

Drag targets teams of up to 200 people working in Gmail and Google Workspace, including customer support, sales, operations, IT, and HR. It is strongest where several people need to assign, discuss, and complete work from shared customer email. Teams that need a free starting tier, or need WhatsApp without paying for Pro, should look elsewhere.

Pros and cons

• Pros: Unlimited users with no seat minimum makes it easier to bring more colleagues into shared work without a plan seat cap.
• Pros: Assignments, notes, shared drafts, and collision detection support clearer ownership when multiple people handle Gmail conversations.
• Pros: Native Google Workspace connections plus Zapier support across 5,000+ apps offer broad integration routes.
• Cons: No free plan, and the trial lasts only seven days, so teams must move to a paid plan to keep using Drag.
• Cons: Starter limits automation to 10 rules and reporting to three months; more extensive workflows and longer reporting require a higher tier.
• Cons: WhatsApp, Drag Agent, and REST API and MCP access are exclusive to Pro, the most expensive plan.

Alternatives

Zoho TeamInbox is worth comparing if a free plan matters: it offers three shared incoming channels, 25 rules, 10 shared outgoing email channels, internal discussions, and draft sharing on Starter.

Help Scout may suit a small team looking to begin at no cost: its Free plan includes five users, one Inbox, one Docs site, 100 contacts per month, 10 saved replies, and 10 tags.

Zavu Inbox is a free option for teams focused on messaging channels, with two connections and 2,000 shared WhatsApp, Telegram, Instagram, and Messenger messages per month, plus $2 usage credit.

Coherence has a free plan for three users with 2,500 records and 50 shared AI credits per month, but Shared Inbox is not included in that tier.

Loop Email is another paid option with a free trial and support for Android, iOS, macOS, web, and Windows.

MailStack is a free, self-hosted option with a single-node reference deployment.

Maxdesk offers a free plan with unlimited agents and tickets within fair usage, email-to-ticket, basic SLA policies and business hours, and limited no-code automations.

Missive is a paid alternative with web, desktop, and mobile apps; its Starter plan is $14 a month billed yearly for up to five users and five shared accounts per user.

Browse Shared Inbox Software, HR Workflow Automation Software, or AI Email Assistants for more options by category.

Verdict

Choose Drag if your team works in Gmail and needs shared assignments, conversation context, and room to add colleagues without a seat minimum. Its combination of board-based email work and multiple channels is the draw; the main reason to look elsewhere is the lack of a free plan and the fact that WhatsApp and the most advanced AI capabilities require Pro.