Clay

Visit site Alternatives

Score7.1

Rank#2 of 46

From$167/mo

Free planYes

Free trialYes

Runs onLinux, macOS, Web

Summary

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams and small agencies finding and reaching customers. It enriches data from more than 150 providers and can combine providers in waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, Clay can track job changes, promotions, new hires, company news, social activity and web intent. Its integrations directory includes Salesforce, HubSpot, Snowflake and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan includes 500 actions and 100 data credits per month, unlimited seats and tables, and a limit of 200 rows per table; it does not include phone number enrichment. Actions measure platform usage, while Data Credits pay for data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers. Paid plans start with Launch at $167.00 per month.

Who it is for

Clay may suit salespeople, growth teams and small agencies looking to enrich prospect data and automate customer-finding workflows. Launch is described for small teams, while Growth is for teams with CRM-based workflows and growth campaigns.

What is good

Enrichment from 150+ providers
Web research through the Claygent agent
CRM and data warehouse sync on Growth
Free plan includes unlimited seats and tables

What to know first

Free tables are limited to 200 rows
Free plan excludes phone enrichment
Launch costs $167.00 per month
Enterprise pricing is custom and not listed

Verdict

Clay brings enrichment, research and workflow automation into a spreadsheet-style platform. Review the Free plan’s row and phone-enrichment limits, and note that actions and data credits measure separate kinds of usage.

Clay plans and pricing

All plans

Free Free 500 actions/mo · 100 data credits/mo · unlimited seats and tables · up to 200 rows per table clay.com · 28 Sept 2026

Launch $167/mo Monthly 15,000 actions/mo · 3,000 data credits/mo · phone enrichment · job change and other signals clay.com · 28 Sept 2026

Growth $446/mo Monthly 40,000 actions/mo · 6,000 data credits/mo · CRM and data warehouse sync · HTTP API integrations · priority support clay.com · 28 Sept 2026

Enterprise Not published Custom pricing Custom actions and credits · SSO · role-based access control · dedicated growth strategist clay.com · 28 Sept 2026

Compared on sales prospecting software

Free plan: Yesclay.com
Paid from: $167/moclay.com

Facts

Purpose: Clay is a spreadsheet-style platform for connecting information and automating work, used by salespeople, growth teams, and small agencies to find and reach customers.clay.com · 28 Sept 2026
Data enrichment: Clay offers data enrichment from 150+ providers and multi-provider waterfalls.clay.com · 28 Sept 2026
AI research: Claygent is an AI agent with access to web research that can generate custom data points.clay.com · 28 Sept 2026
Signals: Clay can track job changes, promotions, new hires, company news, social signals, and web intent signals, depending on the plan.clay.com · 28 Sept 2026
Integrations: The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers.clay.com · 28 Sept 2026
CRM integrations: Clay’s Salesforce integration can manage data, create or update records, and access reports and views.clay.com · 28 Sept 2026
Audience and ads: Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google.clay.com · 28 Sept 2026
Usage limits: The Free plan allows up to 200 rows per table and does not include phone number enrichment.clay.com · 28 Sept 2026
Usage pricing: Actions measure platform usage, while Data Credits pay for data and AI from vendors in Clay’s marketplace.clay.com · 28 Sept 2026
Security: Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page.clay.com · 28 Sept 2026
AI data privacy: Clay says customer data is never used to train its AI models or those of its AI providers.university.clay.com · 28 Sept 2026
Support: Growth includes priority support, and Enterprise includes a dedicated growth strategist.clay.com · 28 Sept 2026
Intended users: Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns.clay.com · 28 Sept 2026