Clay

What Clay is

Clay turns a business’s Google listing, photos, reviews, and hours into a live website, with a preview available in less than a minute. A business can edit the generated site before claiming it, without signing up, entering an email, or paying. Editing words, photos, colors, and sections happens directly on the live site, including from a phone. Clay says it rereads the listing nightly to refresh ratings and reviews and update SEO information; it also creates pages for services and towns, adds a sitemap and structured data, and runs a weekly audit that finds and repairs problems. Sites can include bookings and a shop with products and options, and Clay says it takes no cut of sales. Hosting is included. The free plan provides an editable site at a name.clay.site address. Pro is €29/mo and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Businesses without a Google listing can start from a blank site. Clay says users own their site content, domain, and email list, but does not promise a Google search ranking position.