AppFollow

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Score8.2

Rank#12 of 165

From$19/mo

Free planYes

Runs onAPI, Web

Summary

AppFollow is a reputation management platform that gathers app feedback and helps businesses analyze and respond to it. It centralizes app reviews and uses AI for personalized replies in different languages while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams sort feedback and surface issues. AppFollow also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Supported sources include app stores, Trustpilot, and Steam, with connections to support tools, messaging services, Salesforce, and Tableau. Webhooks and an API can send reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs 19.00 USD per month billed yearly; Essential costs 179.00 USD per month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.

Who it is for

AppFollow suits customer support, product, ASO, and marketing teams that manage app feedback or monitor store performance. The listed audience also includes teams in gaming and finance.

What is good

Centralizes reviews from multiple listed sources
AI tools help sort feedback and prepare replies
Tracks keywords and app performance by market
Free plan covers 2 apps

What to know first

Free plan retains 7 days of historical data
Free plan allows 100 manual replies per month
ASO plan is billed yearly

Verdict

AppFollow combines review management, feedback analysis, and app store monitoring with integrations and API access. Its free plan has limits on apps, replies, and history, while ASO starts at 19.00 USD per month billed yearly.

AppFollow plans and pricing

All plans

Free Free Free plan with no time limit 2 apps · 10 competitor apps · 100 manual replies per month · 7 days historical data appfollow.io · 20 Sept 2026

ASO $19/mo Billed yearly; available as an add-on 2 apps · 500 keywords · 30 competitors appfollow.io · 20 Sept 2026

Essential $179/mo Monthly billing 5 apps · 3,000 keywords · 100 competitors · 365 days historical data appfollow.io · 20 Sept 2026

Team $599/mo Monthly billing 15 apps · 9,000 keywords · 250 competitors · Full historical data appfollow.io · 20 Sept 2026

Enterprise Not published Custom app limits · Full AI workflows · Advanced Zendesk and Salesforce integrations · Anomaly detection · SSO · Dedicated success manager appfollow.io · 20 Sept 2026

Compared on review management software

Free plan: Yesappfollow.io
Paid from: $19/moappfollow.io

Facts

Product: AppFollow is a reputation management platform that collects app feedback and helps businesses analyze and act on it.appfollow.io · 28 Sept 2026
Review management: The platform centralizes app reviews and uses AI for personalized replies in any language while maintaining a brand’s tone.appfollow.io · 28 Sept 2026
Review analysis: AI summaries, custom tags, sentiment analysis, and alerts help teams sort feedback and surface issues.appfollow.io · 28 Sept 2026
ASO and monitoring: AppFollow tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market.appfollow.io · 28 Sept 2026
Competitor analysis: Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts.appfollow.io · 28 Sept 2026
Supported sources: The integrations page lists App Store Connect, Google Play, Mac App Store, Microsoft Store, Apple Arcade, Huawei AppGallery, Samsung Galaxy Store, Trustpilot, and Steam among its sources.appfollow.io · 28 Sept 2026
Integrations: Listed connections include Slack, Discord, email, webhooks, Salesforce, Zendesk, Helpshift, Freshdesk, Front, Intercom, Help Scout, Microsoft Teams, UseDesk, and Tableau.appfollow.io · 28 Sept 2026
API: AppFollow offers webhooks and an API to send reviews or data to other systems.appfollow.io · 28 Sept 2026
Intended teams: The maker presents AppFollow for customer support, product, ASO and marketing teams, including teams in gaming and finance.appfollow.io · 28 Sept 2026
Security certification: AppFollow says it received ISO 27001 certification in May 2024.support.appfollow.io · 28 Sept 2026
Security practices: The Trust Center describes least-privilege access, encryption and anonymization rules, firewalls, centralized logging, and regular penetration tests.support.appfollow.io · 28 Sept 2026
Hosting and data location: AppFollow says it uses AWS, Hetzner Cloud, and Google Cloud Platform, with data stored in Germany and Finland.support.appfollow.io · 28 Sept 2026
Support resources: The site links to a Help Center, Academy, and API documentation for users and developers.appfollow.io · 28 Sept 2026
Company history: AppFollow says the idea originated at a hackathon in 2014, where co-founder Anatoly Sharifulin began building a tool to monitor app store reviews.appfollow.io · 28 Sept 2026