ASO.dev
ASO.dev provides app store optimization, metadata management, analytics and release automation for mobile apps.
What ASO.dev is
ASO.dev provides app store optimization, metadata management, analytics and release automation for mobile apps. Its keyword tools examine rankings, competitors, popularity and difficulty across App Store locales. Connections to App Store Connect and Google Play support work with metadata, releases, reviews, screenshots, pricing and subscriptions. Localization tools handle titles, subtitles and keywords by country, with locale-specific suggestions and validation. Bulk editing can translate text using AI, Google Translate or DeepL, and AI can generate review replies. The Marketing plan includes Apple Ads insights covering two placements, with ad keywords, creatives, share of voice and auction insights. Users can perform keyword searches, market analysis, competitor research and work with public metadata without API keys. The company says requests to App Store Connect and Google Play go directly from the user’s device to those platforms, and that keys and passwords stay on the device. Downloads are listed for macOS, Windows, Linux, iOS, Android and web; a Figma plugin, browser extension and public API are also linked. There is no free plan.
Good
- Analyzes keywords across App Store locales.
- Connects with App Store Connect and Google Play.
- Localization tools cover titles, subtitles and keywords.
- Public metadata tools work without API keys.
- Offers a three-day trial.
Watch out
- There is no free plan.
- Console has no ASO analytics or keyword tracking.
- Apple Ads insights are not included in Pro.
Who it suits
ASO.dev suits mobile app teams managing store listings, localization, keyword research or release tasks across App Store and Google Play. Its no-key tools may suit users who want market and competitor research without connecting store credentials.
Verdict
ASO.dev combines store listing management and release work with localization and research tools. Plan capabilities differ, so check which analytics and Apple Ads features are included before choosing.
Plans and prices
From ASO.dev's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Console | $15 a month | Per seat · unlimited connected store accounts and workspaces · metadata, pricing, releases, bulk media upload, AI review replies · no ASO analytics or keyword tracking · $15 per month, billed yearly at $180 per year; $19 per month also shown |
| Indie | $29 a month | Per seat · unlimited apps, keywords, competitors, and workspaces · 30 days of data history · no export or long-term trends · not intended for professional ASO specialists or agencies · $29 per month, billed yearly at $348 per year; $39 per month also shown |
| Pro | $69 a month | Per seat · extended history · CPP/PPO · changelog · export · Apple Ads Insights not included · $69 per month, billed yearly at $828 per year; $89 per month also shown |
| Marketing | $149 a month | Per seat · Apple Ads intelligence · ad keywords · creatives · share of voice · auction insights · $149 per month, billed yearly at $1788 per year; $199 per month also shown |
The facts
Each one read from ASO.dev's own pages, with the date it was checked.
What it does
- AI and translation
- The bulk editor can translate text with AI, Google Translate, or DeepL, and review replies can be generated with AI.checked 30 Sep 2026
- Credential storage
- The security manifest says keys and passwords are stored locally on the device and are not copied to ASO.dev servers.checked 30 Sep 2026
- Keyword research
- Its ASO tools analyze keyword rankings, competitors, popularity, and difficulty across App Store locales.checked 30 Sep 2026
- Localization
- The cross-localization table supports titles, subtitles, and keywords for every country, with locale-specific suggestions and validation.checked 30 Sep 2026
- No-key mode
- Users can use keyword search, market analysis, competitor research, and public metadata tools without supplying API keys.checked 30 Sep 2026
- Permissions
- Individual API keys can restrict access to specific apps or analytics and financial sections, and Google Play permissions can be revoked in Play Console.checked 30 Sep 2026
- Product
- ASO.dev provides app store optimization, metadata management, analytics, and release automation for mobile apps.checked 30 Sep 2026
- Security
- The maker says requests to App Store Connect and Google Play go directly from the user's device to the respective platform servers.checked 30 Sep 2026
- Store integrations
- ASO.dev integrates with App Store Connect and Google Play for metadata, releases, reviews, screenshots, pricing, and subscriptions.checked 30 Sep 2026
- Support
- The contact page lists [email protected], a London address, and a feedback portal for reporting issues or suggesting features.checked 30 Sep 2026
Where it runs
- Apple Ads
- The Marketing plan includes Apple Ads insights across two placements, including ad keywords, creatives, share of voice, and auction insights.checked 30 Sep 2026
- Platform availability
- Downloads are listed for macOS, Windows, Linux, iOS, Android, and the web; the page also links a Figma plugin, browser extension, and public API.checked 30 Sep 2026
The company
- Company
- ASO.DEV LLP is registered in England and Wales under company number OC448112.checked 30 Sep 2026
- Headquarters
- London, United Kingdomchecked 23 Sep 2026
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