Best App Store Optimization Software in 2026
Updated
In short: ASOdesk is ranked #1 of 29 as of 4 October 2026, ahead of ASOTools and AppFollow. The best-ranked option with a free plan is ASOTools. The lowest first paid tier on this page is App Radar at $4.75/mo.
For app teams working on marketplace listings, these tools differ in what they track and which listing capabilities they cover. AppFollow, ASO.dev, and ASOMobile lead the ranked entries, with AppTweak and ASOTools also among the first options. Compare keyword and competitor tracking, listing experiments, localization, and marketplace coverage to focus on the work you need to do. The tracked app limit may affect how well an option matches your portfolio. Free-plan availability and paid-from pricing offer additional points to weigh. Consider which marketplaces and apps you need to monitor, then compare those requirements with the features and plan details shown.
29 app store optimization software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 ASOdesk Top pick · 7.0 Free plan · $39/mo
#2 ASOTools Runner-up · 7.0 Free plan · $9/mo
#3 AppFollow Also great · 6.9 Free plan · $19/mo
- Free planFree trial apiWeb
- Free plan
- Yes
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
- Listing experiments
- Yes
RecognisedDocumentedFree planPlatforms$39/mofirst paid tier About ASOdeskVisit site - Free planFree trial apiextensionWeb
- Free plan
- Yes
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms$9/mofirst paid tier About ASOToolsVisit site - Free plan apiWeb
- Free plan
- Yes
- Paid from
- 19 /mo
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About AppFollowVisit site - Free planFree trial apiWeb
- Free plan
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms$79/mofirst paid tier About AppTweakVisit site - Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- 47 /mo
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms$59/mofirst paid tier About ASOMobileVisit site - Free plan iOSmacOS
- Free plan
- Yes
- Marketplace coverage
- ios
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms€12/mofirst paid tier About KWRDSVisit site - Free trial AndroidapiextensioniOSLinuxmacOSWebWindows
- Free plan
- No
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
- Listing experiments
- Yes
RecognisedDocumentedFree planPlatforms$15/mofirst paid tier About ASO.devVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 15 /mo
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
- Listing experiments
- No
RecognisedDocumentedFree planPlatforms$15/mofirst paid tier About ASOScanVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 69 /mo
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms$4.75/mofirst paid tier About App RadarVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 10 /mo
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms$10/mofirst paid tier About ASOnestVisit site - Web
- Free plan
- Yes
- Paid from
- 19 /mo
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- ios
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Paid from
- 19 /mo
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- ios
- Keyword tracking
- No
- Competitor tracking
- Yes
- Listing experiments
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- android
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- ios
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - macOS
- Free plan
- Yes
- Paid from
- 5.99 /mo
- Marketplace coverage
- ios
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Marketplace coverage
- both
RecognisedDocumentedFree planPlatforms - macOS
- Free plan
- No
- Paid from
- 7 /mo
- Marketplace coverage
- ios
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms -
- Marketplace coverage
- both
- Keyword tracking
- Yes
- Competitor tracking
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Paid from
- 12.5 /mo
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which app store optimization software is ranked first on Everything Xiaomi?
ASOdesk is ranked #1 of 29 with a score of 7.0. ASOTools is second and AppFollow third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, App Radar has the lowest first paid tier we found: $4.75/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.