APPlyzer
APPlyzer provides app store analytics and app store optimization insights, including Apple Search Ads data, across millions of apps and more than 150 countri…
What APPlyzer is
APPlyzer provides app store analytics and app store optimization insights, including Apple Search Ads data, across millions of apps and more than 150 countries. Users can track keywords and apps, review download estimates, and explore competitor Custom Product Pages and in-app event creative. Its reporting also examines how paid search activity relates to organic rankings, including possible cannibalization risks and keywords that may benefit from advertising. Ratings, reviews, and review sentiment are included. APPlyzer Chat is an AI research assistant for questions about keyword performance, creative trends, metadata, and competitor downloads; its 48-hour unlimited trial requires a ChatGPT account. The free Basic plan includes up to 100 keywords, unlimited apps and competitors, unlimited countries and languages, limited search score access, hourly category rankings, and one year of historical data. Paid plans include PRO (inc. APPlyzer Chat) at $19 a month and API Data at $25 a month. The API plan provides data for rankings, search scores, category positions, world charts, auctions, reviews, and creative features.
Good
- Free Basic plan includes up to 100 keywords.
- Tracks unlimited apps, competitors, countries, and languages on Basic.
- Download estimates cover 150 countries.
- Explores competitor Custom Product Pages and in-app events.
- API Data plan includes rankings, reviews, and auction data.
Watch out
- Basic plan has limited search score access.
- APPlyzer Chat trial lasts 48 hours.
- Chat trial requires a ChatGPT account.
Who it suits
APPlyzer is aimed at app developers, marketers, indie creators, agencies, publishers, product managers, analysts, investors, and market researchers. It suits users who need keyword, competitor, download, or Apple Search Ads insights.
Verdict
APPlyzer combines app market tracking with Apple Search Ads and creative research, with a free plan and paid tiers. Check the Basic plan’s search score limit and the separate Chat trial requirement against your research needs.
Plans and prices
From APPlyzer's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | Free | 100 keywords · unlimited apps and competitors · unlimited countries and languages · limited search score access |
| PRO (inc. APPlyzer Chat) | $19 a month | 500–10k keywords · hourly Apple Ads share-of-voice monitoring · APPlyzer Chat · keyword universe generator and competitor finder · Monthly |
| API Data | $25 a month | Keyword rankings · search scores and daily impressions · app category rankings · world charts · Apple Search Ads auction data · reviews · custom product pages · in-app-event data · Monthly |
| PRO (inc. APPlyzer Chat) | $190 a year | 500–10k keywords · hourly Apple Ads share-of-voice monitoring · APPlyzer Chat · keyword universe generator and competitor finder · Annual |
| API Data | $250 a year | Keyword rankings · search scores and daily impressions · app category rankings · world charts · Apple Search Ads auction data · reviews · custom product pages · in-app-event data · Annual |
| Enterprise and Managed Services | Priced on request | More than 10k keywords · ASO consulting · custom reports · training · Slack support |
The facts
Each one read from APPlyzer's own pages, with the date it was checked.
What it does
- AI assistant
- APPlyzer Chat is described as an AI research assistant that can answer questions about keyword performance, creative trends, metadata, and competitor downloads and interact with a workspace.checked 8 Oct 2026
- API
- APPlyzer offers API data for rankings, category positions, global leaderboards, and search scores, with documentation linked from its API page.checked 8 Oct 2026
- Auction data
- The platform reports Apple Search Ads auction results for positions 1–5 to help users assess bids and competitors.checked 8 Oct 2026
- Creative research
- The platform includes explorers for Custom Product Pages and in-app events, including competitor creative assets and copy.checked 8 Oct 2026
- Download estimates
- APPlyzer provides app download estimates across 150 countries and says it has more than 30 months of download data.checked 8 Oct 2026
- Intended users
- The maker describes the product for app developers, marketers, indie creators, agencies, publishers, product managers, analysts, investors, and market researchers.checked 8 Oct 2026
- Organic and paid analysis
- APPlyzer reports on how Apple Search Ads activity relates to organic rankings and flags cannibalization risks and keywords that may benefit from ad support.checked 8 Oct 2026
- Product
- APPlyzer provides app store analytics and ASO and Apple Search Ads insights across millions of apps and more than 150 countries.checked 8 Oct 2026
- Reviews
- APPlyzer includes ratings and reviews analysis, including review sentiment reporting on its pricing page.checked 8 Oct 2026
- Security and privacy
- APPlyzer's privacy policy says it processes personal data under GDPR and describes technical and organizational protection measures while noting that internet transmissions cannot be guaranteed absolutely secure.checked 8 Oct 2026
- Support
- The maker lists [email protected] for contact and includes Slack support for Enterprise and Managed Services.checked 8 Oct 2026
Money
- Chat trial
- APPlyzer Chat can be tried free for unlimited use for 48 hours, and requires a ChatGPT account.checked 8 Oct 2026
- Free access
- The free plan provides up to 100 keywords, unlimited apps and competitors, unlimited countries and languages, limited search score access, hourly category rankings, and one year of historical data.checked 8 Oct 2026
The company
- Company
- APPlyzer GmbH is based in Altshausen, Germany, and says it has provided app industry market insights since 2009.checked 8 Oct 2026
- Founded
- 2009checked 28 Sep 2026
Where it runs
- Keyword and app tracking
- The Basic plan includes 100 tracked keywords with unlimited apps, competitors, countries, and languages.checked 8 Oct 2026
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