MobileAction
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization.
What MobileAction is
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence covers keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI offerings include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API has 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Listed integrations include App Store Connect, Google Play, attribution services, Gmail, and Slack. The pricing FAQ lists 24/7 live chat and help center support for all users. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026. It identifies as SOC 2 certified and GDPR compliant, and lists itself as an Apple Ads Partner.
Good
- ASO insights cover the App Store and Google Play
- Apple Ads tools include bid and budget automation
- API offers 80+ endpoints
- 24/7 live chat and help center support
Watch out
- Trial length differs by product
- Some Enterprise and Ad Intelligence prices require contact
Who it suits
It suits app growth marketers and teams working on ASO, Apple Ads, or ad creative research. Its API is also described for developers, data teams, and teams building with LLMs or internal solutions.
Verdict
MobileAction combines ASO, Apple Ads, AI, and API offerings, with plan terms that vary across products. Check the relevant plan and trial details for the feature set you need.
Plans and prices
From MobileAction's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free (MobileAction CMP) | Free | $10,000 monthly ad spend · unlimited data retention · 1 seat |
| Lite | $12.50 a month | 100 keywords · 5 apps · 3 competitors per app · 3 months historical data · 1 seat · 15 total competitor tracking · per month billed yearly |
| Lite | $15 a month | 100 keywords · 5 apps · 3 competitors per app · 3 months historical data · 1 seat · 15 total competitor tracking · billed monthly |
| Basic | $59 a month | 500 keywords · 8 apps · 10 competitors per app · 6 months historical data · 1 seat · 80 total competitor tracking · per month billed yearly |
| Basic | $69 a month | 500 keywords · 8 apps · 10 competitors per app · 6 months historical data · 1 seat · 80 total competitor tracking · billed monthly |
| Pro | $199 a month | 1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data · 3 seats · 150 total competitor tracking · per month billed yearly |
| Pro | $239 a month | 1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data · 3 seats · 150 total competitor tracking · billed monthly |
| Enterprise (MobileAction CMP) | Priced on request | Unlimited ad spend · customized number of seats · Contact us |
| Enterprise (ASO Intelligence) | Priced on request | Flexible keyword limit · 20 apps · unlimited competitors per app · unlimited seats · unlimited competitor tracking · SSO · Contact us |
| Ad Intelligence | Priced on request | 90M+ ad creatives · data across 10+ countries · 45+ ad networks and DSPs · Custom plan for your needs; contact us |
The facts
Each one read from MobileAction's own pages, with the date it was checked.
What it does
- AI features
- MobileAction AI includes Smart Bidding, an Apple Ads AI Assistant, an AI Keyword Planner, an ASO AI Assistant, and AI Review Reply.checked 7 Oct 2026
- API
- The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP.checked 7 Oct 2026
- ASO
- ASO Intelligence provides keyword research, metadata analysis, competitor benchmarking, and app performance insights for the App Store and Google Play.checked 7 Oct 2026
- Compliance
- MobileAction identifies itself as SOC 2 certified and GDPR compliant and lists its status as an Apple Ads Partner.checked 7 Oct 2026
- Data protection
- The company says data is encrypted at rest and in transit and that customers can edit or delete personal and company data.checked 7 Oct 2026
- Integrations
- The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations.checked 7 Oct 2026
- Intended users
- The API is described for app growth marketers, developers and data teams, teams building with LLMs, and larger teams building internal solutions.checked 7 Oct 2026
- Purpose
- MobileAction provides AI products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization.checked 7 Oct 2026
- Security
- MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests.checked 7 Oct 2026
- Support
- The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers.checked 7 Oct 2026
Where it runs
- Apple Ads
- MobileAction CMP offers campaign management, bid and budget automation, optimization goals, and reporting for Apple Ads.checked 7 Oct 2026
The company
- Company history
- MobileAction's About page states that it was founded in 2013 and acquired by InMobi Advertising in 2026.checked 7 Oct 2026
- Founded
- 2013checked 28 Sep 2026
Money
- Trial terms
- The pricing FAQ states that ASO Basic and Pro have a 7-day trial, Market Intelligence Pro has a 3-day trial, and CMP offers a free plan plus an Enterprise trial.checked 7 Oct 2026
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