AppFollow
8.8#1 in review management softwareFrom $19 a monthFree planAndroidiOSWebAPI
VisitAppFollow vs MobileAction
MobileAction
6.9#9 in app store optimization softwareFrom $12.50 a monthFree planWebAPI
VisitWhat both publish
| Fact | AppFollow | MobileAction |
|---|---|---|
| API | AppFollow offers webhooks and an API to send reviews or data to other systems. | The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. |
| Company history | AppFollow says the idea originated at a hackathon in 2014, where co-founder Anatoly Sharifulin began building a tool to monitor app store reviews. | MobileAction's About page states that it was founded in 2013 and acquired by InMobi Advertising in 2026. |
| Data protection | AppFollow describes GDPR processing, EU hosting, least-privilege access, encryption and anonymization controls, centralized logging, firewalls and regular penetration tests. | The company says data is encrypted at rest and in transit and that customers can edit or delete personal and company data. |
| Integrations | Documented integrations include Slack, Zendesk, Helpshift, Freshdesk, Intercom, Help Scout, Usedesk, Salesforce, Discord, Microsoft Teams and Tableau. | The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations. |
AppFollow plans
- FreeFree
- ASO$19 a month
- Essential$179 a month
- Team$599 a month
- EnterprisePriced on request
MobileAction plans
- Free (MobileAction CMP)Free
- Lite$12.50 a month
- Lite$15 a month
- Basic$59 a month
- Basic$69 a month
- Pro$199 a month
Pick AppFollow if…
AppFollow suits customer support, product, ASO, and marketing teams that manage app feedback or monitor store performance. The listed audience also includes teams in gaming and finance.
Pick MobileAction if…
It suits app growth marketers and teams working on ASO, Apple Ads, or ad creative research. Its API is also described for developers, data teams, and teams building with LLMs or internal solutions.