ASOWeb
ASOWeb is a web-based app store optimization tool that tracks keyword rankings daily on the Apple App Store and Google Play.
What ASOWeb is
ASOWeb is a web-based app store optimization tool that tracks keyword rankings daily on the Apple App Store and Google Play. It finds competing apps ranking alongside yours and records changes to their titles, subtitles, screenshots, icons, and prices. Listing analysis scores metadata against each store’s indexing and suggests terms that may open up additional phrases. Rank tracking, competitor monitoring, and metadata scoring use public store data, so Apple integrations are not required for those features. Connecting App Store Connect adds impressions, product page views, installs, and conversion rate; connecting Apple Search Ads lets you compare converted paid terms with organic rankings. ASOWeb shows App Store review history and supports drafting or editing developer replies; Google Play reviews and responses are visible, but replies are not supported there. Rankings refresh daily, while manual refreshes have a plan-based daily allowance. The Free plan includes one app, 25 tracked keywords, one storefront, 30 days of history, and three competitors.
Good
- Tracks Apple App Store and Google Play keywords daily
- Records competing apps’ listing and price changes
- Scores listing metadata and suggests terms
- Displays App Store Connect conversion funnel figures
- Free plan includes one app and 25 keywords
Watch out
- Free plan limits tracking to one storefront
- Google Play developer replies are not supported
- Manual refreshes have a plan-based daily allowance
Who it suits
ASOWeb suits indie developers, small studios, agencies, and freelancers managing app store optimization. It can also suit teams that want ranking and listing insights from public store data without connecting Apple services.
Verdict
ASOWeb combines daily ranking checks with competitor, listing, and review monitoring. Its free plan covers a limited setup, while Apple integrations add conversion data and paid-search comparisons.
Plans and prices
From ASOWeb's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 app · 25 tracked keywords · 1 storefront · 30 days of history · daily rank tracking · top 3 competitors · Apple integrations · CSV export |
| Pro | £5.99 a month | 3 apps · 200 tracked keywords · 3 storefronts · 3 team seats · a year of ranking history · all competitors and full review history · App Store Connect and Apple Search Ads · CSV export · or £59.90 a year, two months free |
| Studio | £14.99 a month | 10 apps · 1,000 tracked keywords · all storefronts · 10 team seats · full ranking history · everything in Pro · or £149.90 a year, two months free |
The facts
Each one read from ASOWeb's own pages, with the date it was checked.
Where it runs
- Apple Search Ads
- Connecting Apple Search Ads lets users compare paid search terms that converted with their organic rankings.checked 8 Oct 2026
What it does
- Competitors
- It identifies competitors from apps ranking alongside yours and records changes to their titles, subtitles, screenshots, icons, and prices.checked 8 Oct 2026
- Conversion funnel
- App Store Connect provides impressions, product page views, installs, and conversion rate in ASOWeb.checked 8 Oct 2026
- Data retention
- The pricing page says downgrading does not delete collected data and collection continues through a 14-day grace period.checked 8 Oct 2026
- Intended users
- The maker describes ASOWeb as built for indie developers, small studios, agencies, and freelancers managing app store optimization.checked 8 Oct 2026
- Listing analysis
- It scores listing metadata against each store’s indexing and suggests terms that could unlock new phrases.checked 8 Oct 2026
- Product
- ASOWeb tracks app keyword rankings daily on the Apple App Store and Google Play.checked 8 Oct 2026
- Public data
- Rank tracking, competitor monitoring, and metadata scoring work from public store data without connecting App Store Connect or Apple Search Ads.checked 8 Oct 2026
- Refreshes
- Rankings update daily, and manual refreshes after metadata changes are subject to a plan-based daily allowance.checked 8 Oct 2026
- Reviews
- The product supports viewing App Store review history and writing or editing developer replies; Google Play reviews and responses are shown alongside, but replies are not yet supported there.checked 8 Oct 2026
- Security
- The site says App Store Connect and Apple Search Ads keys are generated by the user and encrypted with Google Cloud KMS so they cannot be read back.checked 8 Oct 2026
Money
- Plan limits
- A tracked keyword means one search term in one storefront, so tracking ten terms across three storefronts counts as 30 tracked keywords.checked 8 Oct 2026
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