Aurora ASO
Aurora ASO is a native macOS app for indie developers working on Apple App Store visibility and revenue.
What Aurora ASO is
Aurora ASO is a native macOS app for indie developers working on Apple App Store visibility and revenue. It tracks keyword positions across storefronts and shows ranking history, demand, competition, and opportunity scores. Keyword Explorer evaluates related App Store searches for a selected app and storefront; Competitor Watch monitors apps in a keyword’s top 20 for rank, rating, and metadata changes. Connecting App Store Connect adds metrics such as downloads, impressions, product page views, conversion, sales, subscriptions, retention, and refunds. Aurora also receives purchase, renewal, and cancellation events through App Store Server Notifications. The Free plan is free and includes 1 app, 10 keywords, 1 Keyword Explorer run per month, and 30 days of ranking history. Pro Monthly is $5.99/mo; Pro Annual is $49.99 a year, about $4.17/month. Aurora requires macOS 14 or later and does not track Google Play. Apple may delay or omit analytics, leaving gaps in historical reports.
Good
- Tracks keyword positions and ranking history across storefronts.
- Finds related searches with Keyword Explorer.
- Monitors competitor rank, rating, and metadata changes.
- Connects App Store metrics with revenue and subscription events.
- Stores App Store Connect credentials in macOS Keychain.
Watch out
- Requires macOS 14 or later.
- Does not track Google Play.
- Free plan limits tracking to 1 app and 10 keywords.
- Apple analytics may be delayed, omitted, or incomplete.
Who it suits
Aurora suits indie developers on macOS who need Apple App Store keyword, competitor, and performance tracking. It is not suited to teams seeking Google Play coverage.
Verdict
Aurora combines Apple App Store keyword research, competitor monitoring, and App Store Connect analytics in a native Mac app. The free plan has tight tracking limits, while paid plans start at $5.99/mo.
Plans and prices
From Aurora ASO's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 app · 10 keywords · 1 Keyword Explorer run/month · 30 days ranking history · No time limit |
| Pro Monthly | $5.99 a month | Unlimited apps and tracked keywords · unlimited Explorer searches · hourly manual refreshes · unlimited ranking history · CSV exports · alerts · realtime purchase notifications · custom currencies and scheduled reports · per month |
| Pro Annual | $49.99 a year | Unlimited apps and tracked keywords · unlimited Explorer searches · hourly manual refreshes · unlimited ranking history · CSV exports · alerts · realtime purchase notifications · custom currencies and scheduled reports · per year · about $4.17/month |
The facts
Each one read from Aurora ASO's own pages, with the date it was checked.
What it does
- Analytics
- With App Store Connect, Aurora displays downloads, impressions, product page views, conversion, active devices, sessions, sales, proceeds, subscriptions, retention, and refunds.checked 8 Oct 2026
- Competitor monitoring
- Competitor Watch tracks competitors from a keyword’s top 20 and surfaces rank, rating, and metadata changes.checked 8 Oct 2026
- Data handling
- Aurora says its primary working data is kept on the Mac; realtime event notifications pass through an Aurora relay on Cloudflare infrastructure.checked 8 Oct 2026
- Data limitations
- Apple may delay or omit analytics data, and historical reports can contain gaps; Aurora says it labels historical data and does not invent missing values.checked 8 Oct 2026
- Developer
- Aurora is created by independent app developer Michael Willer.checked 8 Oct 2026
- Integrations
- Aurora connects to App Store Connect and receives purchase, renewal, and cancellation events through App Store Server Notifications.checked 8 Oct 2026
- Keyword discovery
- Keyword Explorer examines related App Store searches and scores results for the selected app and storefront.checked 8 Oct 2026
- Keyword tracking
- It tracks keyword positions across storefronts and provides ranking history, demand, competition, and opportunity scoring.checked 8 Oct 2026
- Privacy
- Aurora says it does not sell personal information and shares it only with providers needed for selected features, such as Apple and Cloudflare, or as required by law.checked 8 Oct 2026
- Purpose
- Aurora is a native Mac ASO tool for tracking rankings, finding keyword opportunities, watching competitors, and connecting App Store performance with revenue.checked 8 Oct 2026
- Security
- App Store Connect credentials are stored in macOS Keychain, and the privacy policy says Aurora uses encrypted HTTPS connections.checked 8 Oct 2026
- Support
- Support is offered by email for bugs, setup questions, and account help; users are asked to include their macOS version, Aurora version, and the feature involved.checked 8 Oct 2026
Where it runs
- Platform and audience
- Aurora is a native macOS app aimed at indie developers; the site specifies macOS 14 or later.checked 8 Oct 2026
- Platform limitation
- Aurora focuses on Apple’s App Store and does not track Google Play.checked 8 Oct 2026
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