KWRDS
KWRDS is a native Apple app for App Store Optimization, combining keyword tracking, research, competitor analysis, and metadata planning.
What KWRDS is
KWRDS is a native Apple app for App Store Optimization, combining keyword tracking, research, competitor analysis, and metadata planning. Users can refresh tracked keyword rankings and review position changes across countries and storefronts. Keyword networks expand a seed term into related suggestions based on autocomplete queries, but those suggestions do not guarantee search volume or ranking. Competitor tools compare shared keywords, thematic overlap, and opportunities for competitors labeled as direct or similar. The metadata editor drafts an app name, subtitle, and keyword field with live Apple character limits; users apply the prepared text themselves in App Store Connect. KWRDS also identifies keywords covered by other indexed localizations in a storefront and those still unused. The free plan is listed as free and includes 10 tracked ranking keywords for one app in one country or storefront. Pro is €12 a month and Studio is €44 a month; both prices are marked indicative, not final. Tracked-keyword limits apply, while metadata keywords are unlimited on every plan.
Good
- Tracks rankings across countries and storefronts
- Compares competitor keyword overlap
- Metadata editor shows live Apple character limits
- Cross-localization view identifies covered and unused keywords
Watch out
- Pro and Studio prices are indicative, not final
- Free plan tracks 10 ranking keywords
- Apple App Store focus; metadata is entered manually
Who it suits
KWRDS is aimed at indie developers, app publishers, ASO managers, and agencies handling one app or a portfolio across countries and storefronts. It is for Apple App Store work, with prepared metadata entered manually in App Store Connect.
Verdict
KWRDS brings keyword research, tracking, competitor comparison, and metadata planning into a native Apple app. Review plan keyword and app limits, and note that the listed paid prices are indicative rather than final.
Plans and prices
From KWRDS's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 10 tracked ranking keywords · 1 app · 1 country/storefront per app · 2 competitors per app · limited keyword research and networks · unlimited metadata editor and cross-localization |
| Pro | €12 a month | 200 tracked ranking keywords · 5 apps · all countries/storefronts per app · 10 competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization · Indicative price — not final. |
| Studio | €44 a month | 1,000 tracked ranking keywords · unlimited apps · all countries/storefronts per app · unlimited competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization · Indicative price — not final. |
The facts
Each one read from KWRDS's own pages, with the date it was checked.
What it does
- Audience
- The product is described for indie developers, app publishers, ASO managers and agencies managing one app or a portfolio across countries and storefronts.checked 3 Oct 2026
- Competitor analysis
- Users label competitors as direct or similar and compare shared keywords, thematic overlap and opportunities.checked 3 Oct 2026
- Cross-localization
- KWRDS shows which keywords are covered by other indexed localizations in a storefront and which remain unused.checked 3 Oct 2026
- Integration
- The site says KWRDS is for the Apple App Store and describes manually entering prepared metadata in App Store Connect.checked 3 Oct 2026
- Keyword research
- Keyword networks expand a seed term into related keywords, combinations and extensions based on autocomplete queries; the site says suggestions do not guarantee search volume or ranking.checked 3 Oct 2026
- Keyword tracking
- Users refresh rankings for tracked keywords inside KWRDS and review position changes across countries and storefronts.checked 3 Oct 2026
- Limits
- Plan limits apply to actively tracked ranking keywords; metadata keywords are unlimited on every plan.checked 3 Oct 2026
- Metadata editor
- The editor drafts app name, subtitle and keyword field with live Apple character limits, and users apply the final text themselves in App Store Connect.checked 3 Oct 2026
- Privacy
- The website privacy policy says it uses no tracking cookies, web analytics or advertising tracking by default; app privacy details are referred to the App Store product page.checked 3 Oct 2026
- Product
- KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning.checked 3 Oct 2026
- Support
- KWRDS offers email support at [email protected] and asks users to include the app, storefront, steps tried and device for technical questions.checked 3 Oct 2026
The company
- Maker details
- The imprint lists Germany but leaves the provider and responsible-party names and street details as TODO fields.checked 3 Oct 2026
Where it runs
- Platforms
- The site lists iPhone, iPad and Mac as supported devices and says the app is downloaded from the Apple App Store.checked 3 Oct 2026
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