
AppFollow
8.8#1 in review management softwareFrom $19 a monthFree planAndroidiOSWebAPI
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| Fact | AppFollow | KWRDS |
|---|---|---|
| Competitor analysis | Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. | Users label competitors as direct or similar and compare shared keywords, thematic overlap and opportunities. |
| Product | AppFollow is a reputation management platform that collects app feedback and helps businesses analyze and act on it. | KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning. |
AppFollow suits customer support, product, ASO, and marketing teams that manage app feedback or monitor store performance. The listed audience also includes teams in gaming and finance.
KWRDS is aimed at indie developers, app publishers, ASO managers, and agencies handling one app or a portfolio across countries and storefronts. It is for Apple App Store work, with prepared metadata entered manually in App Store Connect.