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AppFollow vs KWRDS

AppFollow logo

AppFollow

8.8#1 in review management softwareFrom $19 a month
Free planAndroidiOSWebAPI
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KWRDS

6.7#12 in app store optimization softwareFrom €12 a month
Free planiOSmacOS
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What both publish

FactAppFollowKWRDS
Competitor analysisTeams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts.Users label competitors as direct or similar and compare shared keywords, thematic overlap and opportunities.
ProductAppFollow is a reputation management platform that collects app feedback and helps businesses analyze and act on it.KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning.

AppFollow plans

  • FreeFree
  • ASO$19 a month
  • Essential$179 a month
  • Team$599 a month
  • EnterprisePriced on request

KWRDS plans

  • FreeFree
  • Pro€12 a month
  • Studio€44 a month

Pick AppFollow if…

AppFollow suits customer support, product, ASO, and marketing teams that manage app feedback or monitor store performance. The listed audience also includes teams in gaming and finance.

Pick KWRDS if…

KWRDS is aimed at indie developers, app publishers, ASO managers, and agencies handling one app or a portfolio across countries and storefronts. It is for Apple App Store work, with prepared metadata entered manually in App Store Connect.

Charts they share