Braze
7.8#20 in marketing automation softwareAndroidiOSWebAPI
VisitBraze vs Optimove
What both publish
| Fact | Braze | Optimove |
|---|---|---|
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2011 | 2012 |
| Headquarters | New York, New York, USA | Tel Aviv, Israel |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. |
| Lead capture forms | Yes | Yes |
| Lead scoring | Yes | Yes |
| Pricing basis | Pricing scales with Monthly Active Users, and contracts include a Platform Edition, MAUs and Profiles, Action Credits, and CX Services. | Pricing is tailored to organizational needs and may depend on data volume, active customer profiles, orchestration scope, message volume, and channel usage. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. |
Braze plans
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
Optimove plans
- OptimovePriced on request
Pick Braze if…
You want what its maker publishes above — check its page for the details.
Pick Optimove if…
Optimove suits consumer brands that coordinate personalized campaigns across multiple channels and need customer data, journey, and lead-management capabilities. Its listed industries include retail, financial services, iGaming, travel, and online trading.