17.0
WebAPImacOS
Best Marketing Performance Management Software in 2026
Planning marketing investment involves setting budgets, anticipating results, and reviewing what campaigns deliver. Compare budget planning and forecasting with ROI reporting and scenario planning to understand the capabilities offered. Approval workflows, currency support, and planning horizon add further points to consider when assessing fit with your team’s process. Google Meridian, Revup Marketing, and Robyn are…
26.8
Google Meridian is an open-source Bayesian marketing mix modeling library for estimating channel contribution and ROI, modeling response curves, and planning budgets.
Free planWebAPILinux
36.8
Revup Marketing is web-based software for marketing financial planning, budget management, and showing marketing’s financial impact.
Free planWeb
- 4
Cassandra
Cassandra is a web-based marketing measurement platform for teams deciding where to invest for growth.
Web6.3From €2,700 a month - 5
Etropo Budget Buddy
Etropo Budget Buddy is marketing budgeting software for CMOs and their teams to plan budgets, review spending, track variance, and collaborate.
WebAPI6.3From $299 a year - 6
Sellforte
Sellforte is an enterprise Marketing Mix Modeling platform for ecommerce, DTC, and retail brands.
Web6.3From $1,900 a month - 7
Budgee
Budgee is web-based software for marketing teams to plan budgets, track spending and reconcile expenses without spreadsheets.
Web6.2From $25 a month - 8
Measured
WebAPI6.2 - 9
Keen
Keen is an AI-native marketing operating system for measuring media spend, creating weekly buying plans, and forecasting the likelihood of reaching business goals.
WebAPI6.0 - 10
Brandsystems
Brandsystems offers Marcom Manager, a web-based marketing resource management platform for planning, budgeting, campaign workflows, brand compliance, and creative assets.
Web5.9 - 11
Planful
Planful is a cloud financial performance management platform for planning, budgeting, consolidation, reporting, and analytics.
WebAPI5.9 - 12
PyMC-Marketing
PyMC-Marketing is a free, open-source Python library for Bayesian marketing analytics, especially marketing mix modeling and customer lifetime value models.
Free planLinuxSelf-hosted5.9Free plan - 13
Compas
Compas is web-based enterprise performance management software for planning, monitoring, and evaluating business activity without relying on spreadsheets.
Web5.8 - 14
Fintastic
Fintastic is enterprise planning and analysis software built around a unified model of business data and planning assumptions.
WebAPI5.8 - 15
Robyn
Robyn is an open-source Marketing Mix Modeling package from Meta Marketing Science.
APILinuxmacOSSelf-hosted5.8 - 16
Uptempo
Uptempo is a SaaS workspace that brings marketing financial, planning, and performance data together.
Web5.7 - 17
Marmind
Marmind is a web-based marketing planning and management platform from a company founded in 2000 and headquartered in Vienna, Austria.
WebAPI5.6 - 18
PYXIS Planning
PYXIS Planning is a web platform for organisations planning marketing investment across channels and markets.
Web5.6 - 19
Aprimo
Aprimo is a digital asset management platform for organizing, finding, and sharing content.
API5.3 - 20
LiftLab
LiftLab is a marketing measurement platform for assessing brand and performance spend and informing budget decisions.
WebAPI5.3 - 21
Paramark
Paramark is a web-based marketing measurement product combining incrementality testing, marketing mix modeling, and scenario planning.
Web5.3 - 22
Revlo Marketing
Revlo Marketing brings hospitality marketing budgets, spend, forecasts and results into one decision platform.
5.3 - 235.2
- 24
rex by AureliaX
rex by AureliaX is a Marketing Mix Modelling platform for assessing marketing performance across online and offline channels and guiding budget decisions.
WebAPI5.2