LiftLab
LiftLab is a marketing measurement platform for assessing brand and performance spend and informing budget decisions.
What LiftLab is
LiftLab is a marketing measurement platform for assessing brand and performance spend and informing budget decisions. Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate response curves by channel. The Scenario Planner builds Conserve, Maintain, and Accelerate budget scenarios within constraints such as channel caps, CAC ceilings, and committed spend. The Incrementality Testing Suite supports geo experiments and feeds causal results into the model for calibration. Supported methods include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing. PlatformSense monitors daily performance changes and uses live signals to inform budget reallocation recommendations. Miles, an AI-powered analyst, answers performance questions in plain English using LiftLab’s measurement methodology. LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, as well as analytics, CRM, data warehouses, and first-party business sources. Its stated minimum starting data is 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar. Pricing is available by contacting LiftLab for a demo; subscription terms and fees are specified in an Order Form.
Good
- Plans scenarios around channel caps and CAC ceilings.
- Supports geo experiments and several other methods.
- Monitors daily performance shifts for budget recommendations.
- Connects with more than 50 paid media platforms.
- Operates on aggregate data, not individual-level user data.
Watch out
- Pricing is available only on request.
- Starting data requires 12 to 24 months of weekly spend.
- Designed for enterprise marketers and higher-spend teams.
Who it suits
LiftLab is aimed at enterprise marketers and is described as suited to teams spending $5 million or more annually on brand and performance media. Teams need 12 to 24 months of weekly channel spend, a primary outcome KPI, and a promotional calendar to meet its stated starting data requirements.
Verdict
LiftLab combines marketing mix modeling, incrementality experiments, scenario planning, and daily recommendations. Its data requirements and enterprise focus make it most relevant to teams with established media programs.
Plans and prices
From LiftLab's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| LiftLab platform | Priced on request | Enterprise marketing measurement platform; subscription terms and fees are specified in an Order Form · Contact LiftLab for a demo and pricing. |
The facts
Each one read from LiftLab's own pages, with the date it was checked.
What it does
- AI analyst
- Miles is an AI-powered marketing analyst that answers performance questions in plain English using LiftLab’s measurement methodology.checked 4 Oct 2026
- Daily optimization
- PlatformSense monitors daily performance shifts and uses live signals to inform budget reallocation recommendations.checked 4 Oct 2026
- Data requirements
- The stated minimum starting data is 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar.checked 4 Oct 2026
- Experiment methods
- Supported experiment approaches include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing.checked 4 Oct 2026
- Incrementality testing
- The Incrementality Testing Suite supports geo experiments and feeds their causal results back into the marketing mix model for calibration.checked 4 Oct 2026
- Integrations
- LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, plus analytics, CRM, data warehouses, and first-party business data sources.checked 4 Oct 2026
- Intended customers
- LiftLab describes the platform as designed for enterprise marketers, and says it is suited to teams spending $5 million or more annually on brand and performance media.checked 4 Oct 2026
- Marketing mix modeling
- Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves.checked 4 Oct 2026
- Privacy
- LiftLab says its MMM operates on aggregate data and does not require or process individual-level user data.checked 4 Oct 2026
- Security certifications
- LiftLab states that it is SOC 2 compliant and has achieved an ISO 27001:2013 certificate.checked 4 Oct 2026
- Support and onboarding
- LiftLab says its marketing science team handles model configuration, calibration, and ongoing validation, and its homepage describes weekly model reviews.checked 4 Oct 2026
- What it does
- LiftLab is a unified marketing measurement platform for measuring brand and performance spend and informing budget decisions.checked 4 Oct 2026
Where it runs
- Budget scenarios
- The Scenario Planner creates Conserve, Maintain, and Accelerate budget scenarios subject to constraints such as channel caps, CAC ceilings, and committed spend.checked 4 Oct 2026
The company
- Headquarters
- Oakland, California, United Stateschecked 28 Sep 2026
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