Cassandra
Cassandra is a web-based marketing measurement platform for teams deciding where to invest for growth.
What Cassandra is
Cassandra is a web-based marketing measurement platform for teams deciding where to invest for growth. It combines marketing mix modeling with incrementality testing, including instant incrementality and performance incrementality reporting. Its models examine how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. Teams can plan budget scenarios and forecast before committing spend, and the platform includes ROI reporting. Listed data sources include Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest, Shopify, WooCommerce, Klaviyo, HubSpot, and Salesforce. Scheduled files can supply data from sources without an API, and custom connectors can be built for a model. Cassandra presents solutions for ecommerce and retail, B2B, education, fintech, and charity organizations. Essentials costs €2,700 per month and includes up to three marketing mix models and five incrementality experiments per year; it has a six-month minimum commitment. Complete and Scale also have six-month minimums, while Enterprise pricing is custom. A 14-day free trial does not require a credit card. Cassandra says it achieved SOC 2 compliance in 2024.
Good
- Combines marketing mix modeling and incrementality testing
- Supports budget scenario planning and forecasting
- Lists connectors for advertising, commerce, and CRM platforms
- 14-day free trial requires no credit card
Watch out
- Essentials costs €2,700 per month
- Essentials, Complete, and Scale require six-month commitments
- Enterprise pricing is custom
Who it suits
Cassandra suits teams in ecommerce and retail, B2B, education, fintech, or charity organizations that need marketing measurement and budget planning. Its listed plans have six-month minimum commitments, except Enterprise, whose minimum commitment is custom.
Verdict
Cassandra combines several measurement methods with planning tools and a broad set of listed data sources. The six-month minimums on its three named monthly plans are a key commitment to weigh before choosing one.
Plans and prices
From Cassandra's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Essentials | €2,700 a month | Up to 3 MMM models · Up to 5 incrementality experiments/year · Self-serve · from €2.700/mo; minimum commitment 6 months |
| Complete | €3,400 a month | Up to 6 MMM models · Up to 10 incrementality experiments/year · Quarterly dedicated strategist · from €3.400/mo; minimum commitment 6 months |
| Scale | €4,050 a month | Up to 9 MMM models · Up to 25 incrementality experiments/year · Fully managed · from €4.050/mo; minimum commitment 6 months |
| Enterprise | Priced on request | Unlimited MMM models · Unlimited incrementality experiments · Custom minimum commitment · Custom |
The facts
Each one read from Cassandra's own pages, with the date it was checked.
What it does
- Commitment
- Essentials, Complete and Scale each have a six-month minimum commitment.checked 4 Oct 2026
- Connectors
- Listed data sources include Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest, Shopify, WooCommerce, Klaviyo, HubSpot and Salesforce.checked 4 Oct 2026
- Forecasting
- The platform supports budget scenario planning and forecasting before spend is committed.checked 4 Oct 2026
- Intended users
- Cassandra presents solutions for ecommerce and retail, B2B, education, fintech and charity organizations.checked 4 Oct 2026
- Marketing mix modeling
- Cassandra's marketing mix model analyzes how paid media, organic activity, and offline or brand campaigns contribute to business outcomes.checked 4 Oct 2026
- Measurement methods
- The platform includes marketing mix modeling, incrementality testing, instant incrementality and performance incrementality reporting.checked 4 Oct 2026
- Privacy
- The privacy policy says electronically processed personal data are stored on servers located in Italy and data management and storage take place primarily in Europe.checked 4 Oct 2026
- Product
- Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth.checked 4 Oct 2026
- Scheduled data
- Cassandra says scheduled files can bring in data from sources that do not have an API, and custom connectors can be built for a model.checked 4 Oct 2026
- Security
- Cassandra's about page says it achieved SOC 2 compliance in 2024.checked 4 Oct 2026
- Support
- The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training.checked 4 Oct 2026
The company
- Company
- Cassandra says it was founded in January 2023 by Cristian Nozzi and Gabriele Franco.checked 4 Oct 2026
- Founded
- 2023checked 28 Sep 2026
- Headquarters
- Milan, Italychecked 28 Sep 2026
Money
- Trial
- The homepage offers a 14-day free trial with no credit card required.checked 4 Oct 2026
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