
Cassandra
6.3#4 in marketing performance management softwareFrom €2,700 a monthWeb
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| Fact | Cassandra | Revup Marketing |
|---|---|---|
| Headquarters | Milan, Italy | St. Charles, Missouri, USA |
| Intended users | Cassandra presents solutions for ecommerce and retail, B2B, education, fintech and charity organizations. | The company identifies marketing leaders, demand generation leaders, CEOs and CFOs at high-growth investor-backed companies, and private equity firms as target users. |
| Product | Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth. | Revup describes itself as marketing financial performance software for strategic planning, budget management, and proving marketing’s financial impact. |
| Support | The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training. | Customers receive concierge onboarding, ongoing web chat or email support, and best-practice coaching sessions on select plans. |
Cassandra suits teams in ecommerce and retail, B2B, education, fintech, or charity organizations that need marketing measurement and budget planning. Its listed plans have six-month minimum commitments, except Enterprise, whose minimum commitment is custom.
Revup suits marketing and demand generation leaders who plan budgets, connect goals to marketing results, and assess financial impact. It also targets CEOs, CFOs at high-growth investor-backed companies, and private equity firms.