
Adobe Customer Journey Analytics
7.0#1 in marketing performance management softwareWebAPImacOSWindows
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| Fact | Adobe Customer Journey Analytics | LiftLab |
|---|---|---|
| Headquarters | San Jose, California, USA | Oakland, California, United States |
| Integrations | Adobe documents integrations with Adobe Analytics, Target, Adobe Advertising, Journey Optimizer, Decision Management, and Customer AI. | LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, plus analytics, CRM, data warehouses, and first-party business data sources. |
You want what its maker publishes above — check its page for the details.
LiftLab is aimed at enterprise marketers and is described as suited to teams spending $5 million or more annually on brand and performance media. Teams need 12 to 24 months of weekly channel spend, a primary outcome KPI, and a promotional calendar to meet its stated starting data requirements.