Cassandra
6.3#4 in marketing performance management softwareFrom €2,700 a monthWeb
VisitCassandra vs LiftLab
What both publish
| Fact | Cassandra | LiftLab |
|---|---|---|
| Headquarters | Milan, Italy | Oakland, California, United States |
| Marketing mix modeling | Cassandra's marketing mix model analyzes how paid media, organic activity, and offline or brand campaigns contribute to business outcomes. | Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves. |
| Privacy | The privacy policy says electronically processed personal data are stored on servers located in Italy and data management and storage take place primarily in Europe. | LiftLab says its MMM operates on aggregate data and does not require or process individual-level user data. |
Cassandra plans
- Essentials€2,700 a month
- Complete€3,400 a month
- Scale€4,050 a month
- EnterprisePriced on request
LiftLab plans
- LiftLab platformPriced on request
Pick Cassandra if…
Cassandra suits teams in ecommerce and retail, B2B, education, fintech, or charity organizations that need marketing measurement and budget planning. Its listed plans have six-month minimum commitments, except Enterprise, whose minimum commitment is custom.
Pick LiftLab if…
LiftLab is aimed at enterprise marketers and is described as suited to teams spending $5 million or more annually on brand and performance media. Teams need 12 to 24 months of weekly channel spend, a primary outcome KPI, and a promotional calendar to meet its stated starting data requirements.