PYXIS Planning

What PYXIS Planning is

PYXIS Planning is a web platform for organisations planning marketing investment across channels and markets. It estimates the expected business impact of alternative scenarios before budgets are committed, simulating incremental effects across markets, business areas, channels and campaigns. Teams can optimise budgets for short-term measures such as sales and revenue, or long-term brand measures such as loyalty, equity and awareness. The platform combines modelling insights, benchmark data and cloud computing, and provides recommendations for comparing alternative plans. Its views show media allocations by month and channel, including a channel-level view of uploaded investments. A heat map compares uploaded spending with optimised recommendations and highlights suggested changes by channel and month. Predictify says tailored recommendations and predictions should start with a foundational Marketing Mix Modelling or incrementality study. PYXIS Planning can use insights from PYXIS Incrementality and connect to other models and an organisation’s existing data setup. Related PYXIS Connect supports API and cloud warehouse connections, structured CSV imports and managed data flows. No public price or downloadable version is listed; prospective customers can request a meeting and demo.