Paramark

What Paramark is

Paramark is a web-based marketing measurement product combining incrementality testing, marketing mix modeling, and scenario planning. Its continuous marketing mix modeling reports on impressions, reach, and costs across paid, owned, earned, brand, performance, online, and offline marketing. Paramark says it runs over 60 Bayesian models to find a fit for each company. Reports refresh weekly, while incrementality results feed into the model monthly. Tests can examine channel or campaign spending, new channels, creative or audience choices, bidding strategies, and prices or offers. AI agents work alongside human growth advisors who help with testing, interpretation, and next steps. Plans include implementation, onboarding, bi-weekly expert reviews, and a dedicated Growth Advisor. Essentials costs $100,000 a year, Advanced $150,000 a year, and Enterprise $220,000 a year, billed annually. Semi-annual, quarterly, or monthly billing costs extra; startup pricing is available on request. Advanced and Enterprise list API access and data export.