Cassandra
6.3#4 in marketing performance management softwareFrom €2,700 a monthWeb
VisitCassandra vs Paramark
What both publish
| Fact | Cassandra | Paramark |
|---|---|---|
| Company | Cassandra says it was founded in January 2023 by Cristian Nozzi and Gabriele Franco. | The company page identifies Pranav Piyush as CEO and co-founder and Pete Belknap as CTO and co-founder. |
| Founded | 2023 | 2023 |
| Headquarters | Milan, Italy | United States |
| Product | Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth. | Paramark combines incrementality testing, marketing mix modeling, and scenario planning for marketing measurement. |
| Support | The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training. | Plans include personalized implementation, white-glove onboarding, bi-weekly reviews with a marketing measurement expert, and a dedicated Growth Advisor. |
Cassandra plans
- Essentials€2,700 a month
- Complete€3,400 a month
- Scale€4,050 a month
- EnterprisePriced on request
Paramark plans
- Advanced—
- Enterprise—
- Essentials—
Pick Cassandra if…
Cassandra suits teams in ecommerce and retail, B2B, education, fintech, or charity organizations that need marketing measurement and budget planning. Its listed plans have six-month minimum commitments, except Enterprise, whose minimum commitment is custom.
Pick Paramark if…
Paramark suits marketing teams needing measurement, forecasting, budget planning, ROI reporting, or annual scenario planning. Essentials targets teams beginning advanced measurement, while Advanced and Enterprise target larger or established organizations.