Told

Overview

Told is a feedback and product-adoption platform that combines surveys with interactive product tours. It suits product and research teams that need to gather opinions in web or mobile apps and then guide users through features. The main trade-off is scale: the free tier is useful for a small individual project, but its source, seat, survey, and view caps arrive quickly.

Surveys can run in-app, by email, or through shareable links. They support NPS, CSAT, custom questions, and visitor-data forms, while response, score, and completion-rate tracking provides measurable follow-through. Data export and audience rules based on traits, behavior, events, or segments make Told more useful than a basic form tool.

For more tools in this category, see our Product Adoption Software list.

Key features

Feedback and guidance

Told's no-code approach lets teams build in-app feedback and product tours without writing code. In-app guides and contextual prompts support feature education, while adoption reporting helps teams review whether those interventions are working. The same workspace can therefore collect a rating, present guidance, and measure completion rather than forcing separate tools for each job.

Targeting by user traits, behavior, events, and segments is valuable when different audiences need different questions or prompts. NPS and CSAT cover familiar satisfaction measures, and personalized questions or visitor forms handle more specific research. Exporting responses keeps the results usable in other reporting workflows.

Integrations and SDKs

Documented connections include webhooks, Make, Zapier, and Segment. On the web, installation can use a JavaScript script tag, React, Next.js, Google Tag Manager, WordPress, Webflow, or Framer. Android support is documented through Kotlin and iOS through Swift, giving engineering teams native integration paths as well as web options.

The important limitation is on tours: Told's SDK table includes product tours for web, but not for Android or iOS. Mobile teams can still use the feedback capabilities, but should not select Told expecting feature-tour parity across platforms.

Security and support

Told lists EU hosting, GDPR compliance, SAML-based single sign-on, layered encryption, and user permissions. SOC 2 Type II is in progress, so organizations requiring a completed certification should verify that requirement before purchase. Told says Stripe handles payment processing and that it does not directly store card or payment information. Support combines an in-app AI chat assistant, email, and a Slack community.

Pricing

Told uses a freemium model, with a 14-day trial and paid plans from €49/mo when billed annually. The Free plan costs nothing and includes one source, one seat, one survey or product tour, 500 views per month, two languages, and three months of data retention. It fits an individual validating a concept, not a multi-source product operation.

Starter costs €59 a month on monthly billing; the page also shows 56 € quarterly and 49 € yearly options. It raises capacity to three sources, up to three seats, four surveys or tours, 5,000 views per month, unlimited languages, and six months of retention. This is the sensible tier for a small company gaining momentum, provided the annual price and commitment suit its budget.

Expert is €239 a month, with 227 € quarterly and 199 € yearly options. It provides unlimited sources, up to 10 seats, 10 surveys or tours, 25,000 monthly views, unlimited languages, and six months of retention. It targets organizations scaling user research, but the jump from Starter requires meaningful usage or team growth to justify it.

Enterprise costs €359 a month, with 341 € quarterly and 299 € yearly options. It adds unlimited seats, unlimited surveys or tours, custom monthly views, unlimited languages, and 12 months of retention. High-traffic organizations needing uncapped projects and longer history are the audience; smaller teams are paying for headroom they may not use.

Platforms

Told supports Android, iOS, and web. Web implementation has the broadest documented framework coverage, while Android and iOS use Kotlin and Swift SDKs. Product tours are documented for web only, which makes Told a stronger cross-platform feedback tool than a cross-platform tour tool.

Who it's for

Told is a good fit for product teams, SaaS companies, and researchers that want no-code surveys, targeted prompts, analytics, and adoption guidance in one service. Starter suits a small team, Expert suits a growing research operation, and Enterprise is aimed at high-traffic deployments. Individuals can experiment on Free, but the 500-view and one-project limits make it unsuitable for broad launches.

Pros and cons

• Pro: Surveys, tours, guides, prompts, and adoption reporting share one platform, reducing the need to coordinate separate systems.
• Pro: Trait, behavior, event, and segment targeting makes feedback more relevant than an untargeted questionnaire.
• Pro: Web, Android, and iOS SDK paths support applications across major platforms.
• Con: Product tours are web-only in the SDK table, limiting mobile adoption guidance.
• Con: Free is restricted to one source, one seat, one survey or tour, and 500 views monthly.
• Con: SOC 2 Type II is still in progress, which may matter to compliance-led buyers.

Alternatives

Choose iorad instead when tutorial creation is the priority: its free plan offers unlimited tutorials, public tutorials, and learners across a broader platform list.

Whatfix is the better direction for organizations seeking a paid digital-adoption platform with web, desktop, mobile, API, and self-hosted coverage.

Pick Pendo Analytics when product analytics and in-app guides for up to 500 monthly active users matter more than Told's survey-centered model.

Stonly is an alternative for teams focused on guided content with a basic tier covering 400 guide views per month and five published guides.

Choose Wakeline for flow-based guidance, where its free tier includes three flows and 1,000 monthly active users.

Driver.js is a free option for developers who need unlimited projects and tutorials for personal or commercial use.

StepBeam is an alternative with a free tier for one application, three seats, 1,000 monthly active users, and basic analytics.

Candu suits teams seeking web overlays, with a free plan allowing three live experiences and unlimited user licenses.

Verdict

Choose Told if you want targeted surveys, measurable feedback, and no-code product guidance connected across web and mobile applications. Its strongest case is consolidating research and adoption workflows with useful SDK and integration coverage. Look elsewhere if mobile product tours, a completed SOC 2 certification, or generous free usage is a non-negotiable requirement.