StepBeam
StepBeam is a product adoption platform for creating interactive in-app guidance and onboarding experiences.
What StepBeam is
StepBeam is a product adoption platform for creating interactive in-app guidance and onboarding experiences. Teams can build tooltips, modals, banners, hotspots, lightboxes, and polls, then target guides by role, plan, behavior, URL, or custom attributes. Checklists and onboarding flows track progress and send reminders. For feedback, it offers scheduled in-app NPS surveys, trend tracking, and automated follow-ups; built-in analytics cover funnels, cohorts, and feature adoption. AI-powered translation supports more than 50 languages. Its gzipped SDK is smaller than 30KB and works with React, Vue, Angular, or plain JavaScript. StepBeam also provides a REST API and SDKs; API requests use an API key and are limited to 1,000 per minute per key. It is available on web and through an API. The operator, QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU, and does not sell user information.
Good
- Targets guides by role, plan, behavior, URL, or attributes.
- Onboarding flows track progress and send reminders.
- Analytics cover funnels, cohorts, and feature adoption.
- AI translation supports more than 50 languages.
- Offers a free plan and a 30-day trial.
Watch out
- Free plan is limited to 1,000 MAU.
- Growth plan costs $124/mo billed annually.
- API limit is 1,000 requests per minute per key.
Who it suits
StepBeam suits product managers, designers, and customer-success teams creating and iterating on in-app guides without engineering hand-offs. It is aimed at teams that need onboarding flows, targeted guidance, or adoption analytics.
Verdict
StepBeam combines targeted in-app guidance with onboarding, surveys, and adoption analytics. Its free plan and 30-day trial offer a way to begin, while paid plans add capacity and features.
Plans and prices
From StepBeam's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | up to 1,000 MAU · 3 team seats · 1 application · basic analytics · community support |
| Growth | $124 a month | up to 5,000 MAU · 10 team seats · 3 applications · advanced analytics and funnels · AI translations · webhooks · data export · audit log · email support · billed annually |
| Business | $319 a month | up to 25,000 MAU · unlimited team seats · unlimited applications · SSO/SAML · dedicated CSM · SLA guarantee · priority support · billed annually |
The facts
Each one read from StepBeam's own pages, with the date it was checked.
What it does
- Analytics
- Analytics include funnel analysis, cohort tracking and feature-adoption metrics.checked 15 Oct 2026
- API
- A REST API is documented at api.productguide.io/v1; requests use bearer API keys and are limited to 1,000 requests per minute per key.checked 15 Oct 2026
- API limits
- API requests are limited to 1,000 requests per minute per API key.checked 30 Sep 2026
- Audience
- StepBeam identifies product managers, designers and customer-success teams as users who can create and iterate guides without engineering hand-offs.checked 30 Sep 2026
- Availability commitments
- The terms give Free plans no uptime commitment, target 99.5% monthly uptime for Growth and provide a 99.9% monthly uptime SLA for Business.checked 15 Oct 2026
- Framework support
- The SDK is described as working with React, Vue, Angular, plain JavaScript and server-rendered applications.checked 15 Oct 2026
- Guide types
- The platform supports tooltips, modals, banners, hotspots, lightboxes and polls.checked 30 Sep 2026
- Integrations
- GetApp lists Zapier and Slack as StepBeam integrations.checked 15 Oct 2026
- Licence
- The terms state that StepBeam software, documentation and underlying technology remain the exclusive property of QLTY Consulting AB, indicating proprietary licensing.checked 15 Oct 2026
- Limit: documentation access
- The public documentation link returned a 404, while the API reference was accessible only through the admin subdomain.checked 15 Oct 2026
- Limit: refunds
- Paid subscriptions are not prorated-refunded when cancelled during a billing period.checked 15 Oct 2026
- NPS surveys
- The platform provides targeted in-app NPS surveys with scheduling, trend tracking and automated follow-ups.checked 15 Oct 2026
- Onboarding
- Teams can create onboarding checklists and flows, track progress and send reminders.checked 15 Oct 2026
- Praise: ease of use
- SaaSHub describes StepBeam as having a clean, straightforward interface for creating and sharing guides without a steep learning curve.checked 15 Oct 2026
- Privacy and compliance
- StepBeam is operated by QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU and does not sell user information.checked 30 Sep 2026
- Product purpose
- StepBeam is a product adoption platform for creating interactive in-app guides, tooltips, walkthroughs and onboarding experiences.checked 30 Sep 2026
The company
- Company founded
- LinkedIn lists QLTY Consulting as founded in 2016.checked 15 Oct 2026
- Company headquarters
- LinkedIn lists QLTY Consulting headquarters as Malmö / Stockholm, Sweden.checked 15 Oct 2026
- Company legal entity
- StepBeam is operated by QLTY Consulting AB, a Swedish company.checked 15 Oct 2026
- Company size
- LinkedIn lists QLTY Consulting as having 2–10 employees.checked 15 Oct 2026
- Independent company record
- A Swedish company-record listing reports QLTY Consulting AB was formed in January 2016, is based in Malmö and had two employees in its latest listed accounts.checked 15 Oct 2026
Where it runs
- In-app guides
- It supports tooltips, modals, banners, hotspots and lightboxes that can target page elements and trigger from user behavior.checked 15 Oct 2026
Money
- Limit: free-plan service level
- Free plans are provided without service-level commitments or uptime guarantees.checked 15 Oct 2026
- Praise: entry cost
- SaaSHub highlights a free tier or low barrier to entry for trying the product without upfront payment.checked 15 Oct 2026
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