
StepBeam
7.5#1 in customer onboarding softwareFrom $124 a monthFree planWebAPI
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| Fact | StepBeam | Wakeline |
|---|---|---|
| Analytics | Analytics include funnel analysis, cohort tracking and feature-adoption metrics. | Wakeline reports guide starts, completions, drop-offs, clicks, survey responses, and trends; session replay and A/B testing are listed among its features. |
| Audience | StepBeam identifies product managers, designers and customer-success teams as users who can create and iterate guides without engineering hand-offs. | Wakeline says it is for product, success, and marketing teams who want to build and change in-app guidance without waiting on engineering tickets. |
| Integrations | GetApp lists Zapier and Slack as StepBeam integrations. | The features page says integrations with data tools, Slack, and other stack tools are coming soon. |
| SDK footprint | The JavaScript SDK is advertised as smaller than 30KB gzipped. | The homepage describes the SDK as about 24 KB, asynchronous, and installable with one script. |
| Security and privacy | StepBeam says it is GDPR compliant, stores data in the EU, does not sell personal data, and uses TLS, access controls, security reviews and secure development practices. | The privacy policy says traffic is encrypted in transit, credentials use bcrypt hashes, and the SDK key is limited to reading published guides and writing interaction events. |
| Support | GetApp lists email/help-desk, FAQs/forum and knowledge-base support, with documentation as a training option. | The Free plan includes community support, Pro email support, Business priority support, and Enterprise a dedicated success manager. |
| Targeting | Guides can be targeted by role, plan, behavior, URL and custom attributes. | Guides can be targeted using visitor status, user trait rules, saved segments, page or event triggers, and frequency caps. |
StepBeam suits product managers, designers, and customer-success teams creating and iterating on in-app guides without engineering hand-offs. It is aimed at teams that need onboarding flows, targeted guidance, or adoption analytics.
Wakeline suits product, success, and marketing teams that want to create and change in-app guidance without waiting on engineering tickets. The free plan is sized for teams needing up to three flows, 1,000 monthly active users, and one teammate.