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Candu vs Told

Candu logo

Candu

7.5#2 in user onboarding softwareFrom $199 a month
Free planWebAPIExtension
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Told

7.3#8 in product adoption softwareFrom €59 a month
Free planAndroidiOSWeb
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What both publish

FactCanduTold
AnalyticsCandu offers user and content analytics, engagement measurement and A/B testing capabilities.The platform tracks responses, NPS scores, and completion rates, with data export.
IntegrationsDocumented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe.Documented integrations include webhooks, Make, Zapier, and Segment.
PurposeCandu creates in-product onboarding, upgrade prompts and announcements that match a product’s design.Told collects user feedback through in-app, email, and shareable-link surveys and offers interactive product tours.
SecurityCandu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024.The maker lists EU hosting, GDPR compliance, SAML-based SSO, multi-layer encryption, user permissions, and SOC 2 Type II as in progress.

Candu plans

  • FreeFree
  • Starter$199 a month
  • Growth$799 a month
  • EnterprisePriced on request

Told plans

  • FreeFree
  • Starter€59 a month
  • Expert€239 a month
  • Enterprise€359 a month

Pick Candu if…

Candu suits growth product managers, designers, and developers responsible for onboarding, adoption, and product-led growth. It fits teams that need customizable in-product guidance, segmentation, analytics, and publishing controls on web products.

Pick Told if…

Told suits teams collecting user feedback and measuring NPS, CSAT, and survey completion. Its listed plans address individuals, small companies, scaling research organizations, and high-traffic organizations.

Charts they share