run.events

run.events is a modular event-management platform for professional organizers running conferences, corporate programs, associations, expos and fairs. It is best suited to teams that need attendee-facing mobile tools alongside CRM and API connections. The main reservation is commitment: annual plans start at €4,300, scale by event size and type, and add a €990 onboarding fee.

Overview

Founded in 2018 by event-industry veterans in Bingen am Rhein, Germany, run.events covers the lifecycle from event setup and promotion through ticket sales, check-in, attendee engagement and post-event analytics. Ten modular products can be combined or selected separately, allowing an organization to build a narrower workflow or adopt a broader event stack. That flexibility is useful when requirements differ between conferences and expos, but package selection directly affects the annual cost.

Key features

The branded event app is native to iOS and Android. Configurable screens, agendas, networking, sponsor discovery and push notifications give attendees a dedicated event channel rather than relying solely on a mobile website. For organizers, that is particularly relevant when schedules, sponsor visibility and participant interaction are central to the event.

Native integrations with HubSpot, HighLevel and Salesforce synchronize attendee and sponsor records in both directions. The API exposes agenda, speaker, sponsor, expo, ticket and attendee data with real-time synchronization, supporting custom workflows and connected registration operations. Attendee lists can also come from third-party registration or ticketing tools, Excel or CSV files, and supported API systems.

Security controls include encryption in transit and at rest. Services run on Microsoft Azure in the Netherlands, with additional backups in Ireland; the infrastructure is described as compliant with ISO 27001, ISO 27018 and SOC 1/2/3 standards. Reported uptime is above 99.99% over the prior 12 months, with geo-redundant backups. Every package includes Standard Customer Care, while a dedicated success manager, priority SLA and on-site or remote event support are optional upgrades.

Pricing

There is no free plan, but a 14-day trial is offered. Prices are starting rates billed per year, with unlimited seats on every listed package. Conference tiers are based on attendee count and expo or fair tiers on exhibitor count; the published tiers support up to 500 attendees or 500 exhibitors. A one-time €990 onboarding fee applies.

Plan	Annual price	Included products and fit
Essentials — Conference	€4,300.00/year	Up to 500 attendees; Audience Management, Mobile App, Check-In & Badging. The sensible entry point for a conference needing core audience and on-site operations.
Essentials — Expo & Fair	€4,300.00/year	Up to 500 exhibitors; Audience Management, Mobile App, Check-In & Badging. It omits the exhibitor-specific management depth of higher tiers.
Advanced — Conference	€5,700.00/year	Essentials products plus Abstract & Agenda Management. A better fit when program submissions and structured agendas matter.
Advanced — Expo & Fair	€5,700.00/year	Essentials products plus Events CRM. Useful for teams that need event relationship records, but not the broader expo tooling yet.
Professional — Conference	€7,100.00/year	Advanced products plus Events CRM. Adds CRM continuity to a conference workflow.
Professional — Expo & Fair	€8,500.00/year	Advanced products plus Abstract & Agenda Management and Expo & Booth Management. Appropriate for fairs where programming and booth operations are both substantial.
Enterprise — Conference	€9,900.00/year	Professional products plus Event Marketing and Expo & Booth Management. Suited to larger, multi-function conference operations within the 500-attendee tier.
Enterprise — Expo & Fair	€9,900.00/year	Professional products plus Event Marketing. It is the fullest listed expo package, capped at 500 exhibitors.

Platforms

run.events supports web, iOS and Android, and provides an API for programmatic integrations. That combination covers browser-based administration, native attendee apps and system-to-system data exchange.

Who it's for

Choose it for professional event teams managing recurring B2B conferences, corporate events, associations, expos or fairs that need check-in, badging, mobile engagement and connected CRM data in one platform. Unlimited seats help organizations with larger internal teams. It is less compelling for a small, one-off event that needs only basic registration, especially once the annual contract and onboarding fee are considered.

Pros and cons

• Pros: Ten modular products let teams avoid buying an identical stack for every event type.
• Pros: Two-way CRM synchronization and a real-time API support connected operational data.
• Pros: Native mobile apps include networking and sponsor discovery as well as agendas and notifications.
• Pros: Encryption, recognized compliance standards, geo-redundant backups and reported uptime above 99.99% address enterprise reliability concerns.
• Cons: Every plan is paid annually, with €4,300 starting prices and a €990 onboarding charge.
• Cons: The listed event-size ceiling is 500 attendees or exhibitors, so larger programs need a different commercial arrangement.
• Cons: Core packages contain only three products, making higher tiers necessary for CRM, marketing, agenda or booth capabilities.

Alternatives

For a free, smaller event with up to 150 attendees, Novex Speaker Management is the more accessible starting point. Event Passport PRO suits a single active experience and up to 50 attendees, with a free tier and a per-paid-ticket charge. wehave is a web-only option whose first 300 guests per season are free. For organizations seeking a tailored paid platform, Clarity, SponsorCX, KORE or PlayMaker use custom pricing. Optimy is a paid alternative with a published Start plan from €650/month and a dedicated account manager.

Readers comparing specialist tools can also browse Event Sponsorship Management Software, Event Mobile App Software and Exhibitor Management Software.

Verdict

run.events is a strong choice for established event organizations that want modular lifecycle coverage, native attendee apps and synchronized CRM or API data. Look elsewhere if you run small events, need a free plan, or cannot justify an annual commitment plus onboarding fee.