Clarity

Overview

Clarity is sponsorship software for event organizers, sports franchises, venues, brands and production teams. It is strongest for organizations that need to connect sponsor sales with payment follow-up and fulfillment, rather than manage each stage separately.

Key features

Organizers can package inventory, monitor demand and conversion, and produce branded proposals. When a deal closes, Clarity generates an invoice and supports payment collection and real-time tracking. Bringing those steps together can reduce handoffs between sales and finance, though custom pricing makes it harder to assess the cost before speaking with the company.

Production teams get a shared dashboard for deliverables, deadlines, assets and task ownership. Sponsors can upload standard image, design, document and video formats. No maximum file size is given, so organizations handling large creative files should confirm the limit before relying on the upload workflow.

Brands can browse opportunities by audience, location, timing and budget. Event listings may include aggregated demographics, job titles, industries and attendance size when organizers provide those details. That can help brands compare potential sponsorships, but the audience view depends on what each organizer supplies.

Clarity says it can connect with a customer’s existing ecosystem, but does not identify specific integrations. That flexibility may suit organizations with established systems, while teams that require a named integration should verify compatibility before committing. The company aims for 99.5% monthly uptime, excluding specified maintenance and circumstances beyond its reasonable control.

Pricing

Clarity is paid software with custom pricing. Its Personalized quote plan is priced according to business scale, and the company invites prospective customers to request a quote and demo. No seat or usage allowance is stated, so organizations should establish how scale affects the quote and what it covers. There is no free plan or trial described, making a sales conversation the route to evaluating fit and cost.

Platforms

Clarity supports Android, iOS and web. Its listed event format is in-person, so it is aimed at live-event sponsorship workflows rather than a broader set of event formats.

Who it's for

Clarity is a good fit for live-event and trade-show organizers, sports franchises, arenas and venues that sell sponsorship inventory and need to coordinate delivery and payment tracking. Brands and agencies can use its opportunity browsing to assess sponsorships, while production and fulfillment teams benefit from shared ownership and deadline tracking. It is less compelling for buyers who need confirmed integrations, a published price or support for event formats beyond in-person.

Pros and cons

• Pros: Sales packaging, proposal creation, invoicing, payment tracking and fulfillment sit within one sponsorship workflow, reducing the need to coordinate those activities across separate processes.
• Pros: Shared deliverable tracking and sponsor asset uploads give production teams a common place to follow ownership, deadlines and materials.
• Cons: Custom pricing requires a quote, and no seat or quota terms are stated, so it is difficult to compare cost and capacity upfront.
• Cons: Integrations are not named, and audience details depend on organizer-provided data; buyers should verify both before treating them as core requirements.
• Cons: The listed event format is in-person, limiting its fit for organizations seeking other event formats.

Alternatives

For a wider comparison of category options, see Event Sponsorship Management Software.

Choose Novex Speaker Management if a freemium event-management option is a better starting point: its Beam plan is free forever, requires no card and supports one event with up to 150 attendees.

Event Passport PRO may suit a small event that needs a free entry tier: its FREE plan covers one active experience and up to 50 attendees, with a $1.99 charge per paid ticket sold.

Consider wehave if a free allowance for guest management is more relevant: its Free plan covers the first 300 guests per season without a card, and its Pay per guest plan is €€750 a month billed annually, with a €750/month minimum.

run.events is an alternative for conference organizers seeking a defined package: Essentials — Conference starts at €4,300 a year for up to 500 attendees, with unlimited seats and three products.

Choose SponsorCX for a sponsorship-focused paid alternative whose packages are tailored to the organization, based on user count and integration requirements.

KORE is another paid option, with modular building blocks and a tailored demo.

Optimy may be preferable for organizations seeking program-management software with a published starting price: its Start plan begins at €650 a month and includes end-to-end program management, industry data and templates, a dedicated account manager and top security standards.

Consider PlayMaker if custom pricing tailored to organization size and needs suits your buying process.

Verdict

Clarity is the right choice for sponsorship teams that want one workflow spanning inventory sales, payment tracking and fulfillment. Its integrated process is the main reason to choose it; custom pricing, unnamed integrations and an in-person event focus are the reasons to look elsewhere if you need transparent costs, confirmed system connections or broader event-format coverage.