SponsorFlo
SponsorFlo is sponsorship management software for teams, events, nonprofits, and brands that buy or sell sponsorships.
What SponsorFlo is
SponsorFlo is sponsorship management software for teams, events, nonprofits, and brands that buy or sell sponsorships. It brings sponsor research, deal pipelines, pitch decks, agreements, deliverables, payments, and renewals into a web and API workspace. Deck Studio creates branded decks from sponsorship inventory and brand identity, with sponsor-logo mockups on asset photos. Its AI can read uploaded PDF or Word contracts for terms, billing schedules, and deliverables, then turn deliverables into trackable items. Video ROI analyzes content on YouTube, Instagram, TikTok, and Vimeo to identify sponsor logos and estimate media value. Brand HQ gives brand teams a portfolio view of sponsored properties, proof, deliverables, renewals, and ROI metrics. SponsorFlo supports Stripe payment collection and two-way QuickBooks Online sync for customers, invoices, and payments. It runs alongside a company CRM; its HubSpot connection can send website form leads to HubSpot but does not sync deals or keep two CRMs aligned.
Good
- Builds branded decks from inventory and brand identity.
- Extracts contract terms and turns deliverables into trackable items.
- Analyzes video across four listed platforms for sponsor logos.
- Supports Stripe collection and two-way QuickBooks Online sync.
Watch out
- HubSpot does not sync deals or keep two CRMs aligned.
- Enterprise requires a 12-month minimum.
Who it suits
SponsorFlo suits sponsorship teams managing research, deals, contracts, deliverables, and renewals in one place. Its Brand HQ and payment features may also suit brand partnership teams tracking sponsored properties and payments.
Verdict
SponsorFlo covers sponsorship workflows from research and pitching through agreements, payment, and renewal. Its CRM limitation is important for teams expecting their existing CRM deals to stay synchronized.
Plans and prices
From SponsorFlo's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Brand Starter | $299 a month | 3 seats · 5 properties · billed monthly |
| Starter | $299 a month | 3 seats · 15 partners · 150 AI credits/month · billed monthly |
| Brand Growth | $599 a month | 5 seats · 15 properties · billed monthly |
| Growth | $599 a month | 5 seats · 30 partners · 480 AI credits/month · billed monthly |
| Pro | $799 a month | 7 seats · 40 partners · 1,100 AI credits/month · billed monthly |
| Brand Professional | $899 a month | 7 seats · 35 properties · billed monthly |
| Brand Enterprise | $2,499 a month | unlimited seats · unlimited properties · billed monthly |
| Enterprise | $2,700 a month | unlimited seats · unlimited partners · 2,500 AI credits/month · dedicated success manager · from $2,700/month · 12-month minimum |
The facts
Each one read from SponsorFlo's own pages, with the date it was checked.
What it does
- Agreement editor and signatures
- SponsorFlo includes an agreement editor with approvals and signature requests.checked 15 Oct 2026
- Agreement extraction
- AI extracts terms, billing schedules, and deliverables from uploaded PDF or Word contracts, turning deliverables into trackable items.checked 29 Sep 2026
- AI agreement extraction
- Uploaded signed PDF or Word agreements are analyzed to extract terms and deliverables for review.checked 15 Oct 2026
- AI assistant
- Flo answers questions about workspace deals, contacts, agreements, deliverables and inventory, and can draft emails or move deals when asked.checked 15 Oct 2026
- AI data policy
- SponsorFlo states that personal data is not used to train models and that humans oversee AI recommendations.checked 15 Oct 2026
- AI deck builder
- Deck Studio creates branded sponsorship decks from inventory and brand identity, including sponsor-logo mockups on asset photos.checked 15 Oct 2026
- AI decks
- Deck Studio builds branded sponsorship decks from inventory and brand identity, with sponsor logo mockups on asset photos.checked 29 Sep 2026
- Brand workspace
- Brand HQ gives brand partnership teams a portfolio view of sponsored properties, deliverables, proof, renewals, and ROI metrics.checked 29 Sep 2026
- Credit limitation
- Included AI credits refresh monthly and do not carry over, while purchased credits do; new decks cost 5 credits and AI images cost 1.checked 15 Oct 2026
- CRM limitation
- SponsorFlo says it runs alongside a company CRM; its HubSpot connection can push website form leads to HubSpot but does not pull HubSpot deals or keep two CRMs in sync.checked 29 Sep 2026
- Deliverable tracking
- Each contracted deliverable can have status, due date, priority and proof attachments, with overdue alerts.checked 15 Oct 2026
- Documentation
- The help center documents setup, decks, outreach, agreements, deliverables, measurement, renewals, Flo and billing, with an approximately 11-minute getting-started path.checked 15 Oct 2026
- Email and calendar integrations
- Gmail, Google Calendar, Outlook and Microsoft 365 can thread sponsor communications and sync meetings.checked 15 Oct 2026
- Funding status
- Crunchbase categorizes SponsorFlo AI as a private pre-seed company and shows one funding round, with amounts obscured.checked 15 Oct 2026
- Independent product description
- TrustRadius describes SponsorFlo as covering prospecting, proposal generation, contract execution, deliverable verification, invoicing and renewal analytics for sellers and corporate sponsors.checked 15 Oct 2026
- Independent review coverage
- G2 says there are not enough SponsorFlo reviews to provide buying insight, so repeated user praise or complaints are not available there.checked 15 Oct 2026
- Integrations
- The integrations page lists SendGrid, Twilio, Google Workspace, Microsoft 365, Zapier, Asana, Outlook, Google Calendar, QuickBooks Online, and RocketReach.checked 29 Sep 2026
- Inventory management
- Users can store sellable assets with categories, tiers, prices, availability, photos and packages, including CSV import.checked 15 Oct 2026
The company
- Company headquarters and size
- Crunchbase lists headquarters in Little Silver, New Jersey, United States, with 1–10 employees.checked 15 Oct 2026
- Company legal name
- Crunchbase lists Equitiful LLC as SponsorFlo AI's legal name and SponsorFlo AI as an alternate name.checked 15 Oct 2026
- Founded
- SponsorFlo says it was founded in 2023 to give sponsorship sellers a purpose-built platform.checked 29 Sep 2026
- Founder and founded year
- SponsorFlo's about page says it was founded in 2021 and identifies Jeff McDowell as founder and CEO.checked 15 Oct 2026
- Headquarters
- SponsorFlo describes its team as remote-first and global.checked 29 Sep 2026
Money
- Free access
- The site says users can explore a demo account before subscribing; exploring as a property or brand requires no email, while the guided live demo asks for a work email.checked 29 Sep 2026
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